WunderKIND Ads and Yahoo DSP Expand Access to High-Intent CTV Moments with Yahoo DSP

Partnership delivers +12.6% lift in Purchase Intent for leading luxury retailer, illustrating that Wunderkind’s CTV Pause Ads on Yahoo DSP drive measurable outcomes across the full funnel.

NEW YORK--(BUSINESS WIRE)--WunderKIND Ads, the leader in non-interruptive, user-first advertising experiences, today announced a programmatic integration with Yahoo DSP, granting advertisers scalable, data-rich access to Wunderkind’s proprietary CTV Pause Ads.

This integration offers a more efficient path to Wunderkind's high-impact CTV format for all Yahoo DSP buyers via private marketplace deals, unlocking the power of first-party data and non-intrusive ad experiences during one of CTV’s highest-attention moments.

“Integrating Wunderkind’s high-impact display and CTV formats into Yahoo DSP doesn’t just expand our inventory; it’s an initiative aimed at enhancing user engagement and driving measurable business outcomes,” said Beau Ordemann, Vice President, CTV at Yahoo. “By continuously innovating our offerings, we deliver a competitive advantage that unlocks new possibilities for our buyers.”

By bridging Wunderkind’s ad technology with the precision media buying platform of Yahoo DSP, brands can now programmatically activate Pause Ads at scale, targeting known users across premium CTV inventory, triggering engagement during opt-in moments, and measuring full-funnel impact with clarity. Developed in partnership with OpenGlass.TV, Wunderkind's CTV Pause Ad technology ensures seamless delivery and optimization across platforms.

Luxury Retailer Case Study

To illustrate the impact of their collaboration, WunderKIND Ads and Yahoo DSP unveiled a highly successful campaign for a leading luxury retailer seeking to maximize brand impact and engagement among financially discerning, high-value audiences. The strategic campaign successfully combined upper-funnel influence with lower-funnel efficiency, challenging the traditional view of media channels.

WunderKIND Ads deployed a sophisticated media mix combining Programmatic CTV Pause Ads on Yahoo DSP with supporting Custom High-Impact display units. The core strategy focused on capturing high-attention moments, during the natural viewing break on CTV and post-content on display.

The CTV component, powered by a robust first-party data strategy, delivered immediate success:

• Brand Consideration: Drove a breakthrough surge in Brand Consideration, delivering over 16X lift over the Cint partner study benchmark.
• Purchase Intent: Generated an over 12% lift in Purchase Intent among younger consumers, a strong, positive signal of buying interest.
• Brand Favorability: Delivered almost 10% lift in Brand Favorability, outperforming the Cint partner study benchmark.
• Media Efficiency: On display, the supporting creative drove substantial brand lifts while delivering a 28% more cost-effective CPC than the retailer’s holiday average.

“This campaign proves that non-interruptive advertising is the future of TV and digital media,” said Adam Gendelman, Head of Sales and Operations for Wunderkind Ads. “By combining the platform reach of Yahoo DSP with Wunderkind’s formats, we’ve redefined what programmatic CTV can achieve - delivering personalization, performance, and scale in one move.”

This ability to activate high-value first-party data against innovative formats like Programmatic CTV Pause Ads is a testament to the power of combining platform precision with unique creative formats. These results validated the power of non-interruptive formats to influence consumer intent and reinforced WunderKIND Ads as a high-performing partner across all full-funnel KPIs.

"We're thrilled to partner with Wunderkind to measure the performance of their innovative ad formats, which regularly exceed Cint's platform norms, to give our shared clients the confidence and clarity to make informed decisions about their campaigns while they are live,” said Laura Manning, SVP, Global Data and Measurement, Cint.

About WunderKIND Ads

Wunderkind is a leading digital marketing platform that delivers advertising and performance marketing solutions to brands, publishers, and advertisers.

Wunderkind’s advertising product (WunderKIND Ads) delivers an unparalleled user-first ad experience across a curated list of top-tier publishers. High-impact ads are delivered in a non-intrusive and kind way, once a user disengages, resulting in happier users and higher returns for both advertisers and publishers.

Wunderkind’s performance marketing solutions allow brands and retailers to scale marketing channels without relying on third-party cookies through proprietary identity management technology purpose-built for web, email, and text. By expertly tailoring, automating, and scaling brand-forward, one-to-one experiences, Wunderkind helps acquire new customers at scale and keep them loyal for life. Unlike any other company, Wunderkind guarantees revenue performance.

Discover how Wunderkind can drive efficient growth for your brand(s) by visiting https://www.wunderkind.co/how-it-works/advertising-solutions-for-advertisers-and-publishers/.