BWZ’s Record $1 Million Donations Highlight the Power of Purpose-Driven Business in 2025

VANCOUVER, British Columbia--(BUSINESS WIRE)--Black & White Zebra (BWZ), a leading media tech company, is kicking off 2025 with a celebration of purpose and impact, having reached a record-breaking $1 million in charitable donations in 2024. This milestone underscores BWZ’s vision for integrating giving into its business practices while inspiring others to amplify positive change in the year ahead.

BWZ has incorporated giving directly into its work through The Digital Project Manager and People Managing People, collecting valuable insights on project management software and HR tools to help their communities make better software choices. For every survey completed, BWZ donates $25 to UNICEF, directly supporting their mission to improve the lives of children worldwide. This initiative highlights BWZ’s commitment to combining its professional work with purposeful giving.

“At BWZ, we believe business can and should be a force for good,” said Ben Aston, Founder and CEO of Black & White Zebra. “Beyond the communities we nurture and the people we help win at work, we’re dedicated to supporting organizations that enable people to succeed in life. We hope this inspires other businesses to give generously, creating a ripple effect of positive change.”

BWZ’s record-breaking contributions supported a wide range of causes, from children’s health and education to humanitarian aid, environmental protection, and community care. Staff members were actively involved in the process, nominating charities close to their hearts to receive a portion of the donations.

Organizations benefiting from BWZ’s 2024 giving include:

• Save the Children
• UNICEF
• Amnesty International
• GAIN Global Aid Network
• Tim Hortons Foundation Camps
• Greater Vancouver Food Bank
• Union Gospel Mission
• Wagner Hills
• Missional Labs
• Nature Conservancy of Canada
• BC Children’s Hospital
• Sick Kids Foundation
• Canadian Cancer Society
• Canuck Place Children’s Hospice
• BC SPCA
• Crohn’s and Colitis Canada

“Through this initiative, we’re giving our time, talent, and treasure to organizations that are transforming lives,” Aston continued. “We’re incredibly proud of our team’s involvement and grateful for the opportunity to contribute to such impactful causes. Business has the potential to drive real change, and we’re committed to doing our part.”

This milestone reflects BWZ’s belief that success in business comes with a responsibility to give back—empowering individuals, strengthening communities, and inspiring others to act.

About BWZ

BWZ is an independent media tech company delivering targeted career content for niche audiences, empowering professionals in tech-driven industries with insight, community and solutions to win at work. Founded in 2012 and headquartered in Vancouver, B.C. Canada, BWZ has a portfolio of publications that cover technology, marketing, finance, HR, project management, product management, customer experience, and others, with the goal of connecting people with the knowledge, skills and tools they need to succeed professionally. BWZ achieves millions of unique website visitors per month, and generates millions of leads every year for SaaS companies including Monday.com, Deel, and New Relic.