Mercedes-Benz USA Launches 2024 "Holidays with Love" Campaign to Celebrate the Joy of Togetherness

• The campaign emphasizes the power of connection and the memorable moments made with Mercedes-Benz during the holiday season.
• Throughout the campaign, young passengers create heartfelt memories with loved ones, as Mercedes-Benz offers the means to connect in the safest and most technologically advanced way.
• Mercedes-Benz USA will spread the joy of the holiday season and share important safety lessons with kids through charitable initiatives in its local communities across the country.
• 2024 marks the second annual “Holidays with Love” campaign by Mercedes-Benz.

ATLANTA--(BUSINESS WIRE)--Mercedes-Benz USA (MBUSA) is proud to announce the launch of its 2024 "Holidays with Love" campaign, inviting customers to embrace every moment of their journeys with loved ones. Building on the success of last year's global campaign, this year’s global creative underscores the special connections that unfold during holiday travels, featuring heartwarming stories and stunning visuals that showcase Mercedes-Benz vehicles as more than a mode of transportation. In conjunction with the creative campaign, MBUSA will host a series of giveback events to bring holiday cheer to children in its communities and share important lessons about passenger and pedestrian safety along with nonprofit partner Safe Kids Worldwide.

“Our ultimate goal at Mercedes-Benz is to safely bring people together. At our core, we offer our customers the means to travel, explore and make memories with one another through mobility, in the safest and most technologically advanced way possible. For our customers, connections are truly made in the ‘getting there.’ This holiday season, we look forward to celebrating those big and small moments of togetherness, and spreading joy to our neighbors, friends and family in the communities where we live and work.”
Melody Lee, Chief Marketing Officer at Mercedes-Benz USA.

"Holidays with Love" Ad Campaign

Created by team x, the ad campaign spotlights the brand’s signature luxury and cutting-edge technology, showcasing how Mercedes-Benz vehicles transform every trip into powerful moments of togetherness—whether it’s singing along to holiday tunes, catching up on life or simply enjoying the quiet of the drive. Vehicles featured in the campaign include (all from model year 2025) the GLC and GLE Plug-In Hybrid SUVs, renowned for their versatility and comfort, as well as the E-Class Sedan, GLA SUV, GLS SUV and EQE SUV—shown helping families and friends create cherished connections during their holiday journeys. Technology highlights include the new Gen20x technology in the E-Class Sedan, which gives passengers the capability to video conference with loved ones near and far, as well as hybrid charging capabilities in the GLE Plug-In Hybrid and the passenger side Hyperscreen in the EQE SUV.

For more information on the "Holidays with Love" campaign and how Mercedes-Benz USA is spreading joy this season, please visit: MBUSA.com/HolidayLove

"Holidays with Love" Community Initiative

MBUSA is dedicated to making a positive impact in the communities where employees live and work. To celebrate the joy of the season, MBUSA will bring holiday cheer to students in Atlanta and Jacksonville as part of the brand’s national corporate social responsibility program, Driving Your Future. MBUSA will host holiday celebrations for students at its partner schools in Atlanta—Michael R. Hollis Innovation Academy and Leonora P. Miles Intermediate Elementary—as well as Windy Hill Elementary in Jacksonville. At each event, MBUSA employees will work alongside longstanding nonprofit partner Safe Kids Worldwide to lead interactive car and pedestrian safety demonstrations, helping to ensure students and their families enjoy a safe holiday season. Volunteers will also gift each student cold-weather apparel, including custom sweatshirts, gloves and hats, to prepare them for winter. Beyond the school events, MBUSA employees will also participate in community donation drives and deliver meals throughout the Atlanta area in Mercedes-Benz vehicles in celebration of the season of giving.

About Mercedes-Benz USA

Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse line-up in the luxury segment with 18 model lines ranging from the sporty GLA SUV to the flagship S-Class and the dynamic all-electric vehicles from Mercedes-Benz. MBUSA is also responsible for Mercedes-Benz Vans in the U.S. More information on MBUSA and its products can be found at www.mbusa.com and www.mbvans.com.

Accredited journalists can visit our media site at media.mbusa.com.