LOS ANGELES--(BUSINESS WIRE)--Estrella Media’s EstrellaTV network had double- and triple-digit growth among several of its owned and operated stations among adults 25-54 in March (compared to the same month last year and vs. prior 12-months). Five of its markets saw growth among prime time and total day. In addition to the local growth, the network grew nationally in prime time among adults 25-54 by 29% in first quarter 2024 compared to fourth quarter 2023.
“This is a great testament to the importance of our local markets and how our audience is gravitating toward our recently announced topical entertainment programming strategy,” said Steve Mandala, Chief Revenue and Local Media Officer, Estrella Media. “To see growth in Los Angeles, Dallas, Houston, Denver, and Chicago points to how our focus of Authentically Latino, Inherently American branding and content is delivering results for our audience and partner marketers.”
EstrellaTV stations KRCA Los Angeles, KMPX Dallas, and KETD Denver had their highest adults 25‑54 prime time deliveries for 2024, and KRCA and KETD had their highest adults 25-54 total day deliveries year-to-date. For March, KZJL Houston and WESV Chicago had one of their highest adults 25-54 prime and total day months in 2024 to date. All five stations had year-over-year prime increases (vs. the stations’ prior 12-month average): KRCA +42%, KETD +83%, KMPX +33%, KZJL +53%, and WESV +32%. The stations’ monthly prime delivery growth (vs March 2023) was: KRCA +34%, KETD +110%, KMPX +21%, KZJL +66%, and WESV +34%.
In total day ratings, the stations’ year-over-year increases (vs. the stations’ prior 12-month average) were: KRCA +46%, KETD +92%, KMPX +10%, KZJL +20%, and WESV +36%. The stations’ monthly total day delivery growth (vs March 2023) was: KRCA +30%, KETD +106%, KZJL +16%, and WESV +157%
The prime deliveries were led by the network’s viral news series Alarma TV and its national nightly news program Noticiero Cierre de Edicion. Daytime deliveries were led by the network’s fan-favorite, topical entertainment series Venga la Alegria, which debuted on EstrellaTV in 2023.
Local Sources: Nielsen Local TV View Standard Time Period Report; TV+Digital; Live+Same Day Impressions for Mar 24 (02/29-03/27/24) vs. Mar 23 (03/02-03/29/23) and vs. prior 12-month averages (excluding non-report weeks; individual monthly dates provided upon request); MS 7p-11p or 6p-10p local time. WESV and KETD Total Day: MF 6a-1030p, Sa 7a-8a, Su 7a-9a & Sa-Su 12p-11p. KMPX and KZJL Total Day: MF 6a-11p, Sa 7a-8a, Su 7a-9a & SS 12p-11p. KRCA Total Day: MF 7a-1130p, M-Sa 630a-7a & SS 1p-12a
National Source: Nielsen National TV View Strict Daypart Program Report; TV+Digital, Panel Only; Live+Same Day AA (000s); Prime Daypart is Mon-Sun 7p-11p. Dates: 1Q24 (01/01/24-03/31/24), 4Q23 (09/25/23-12/31/23).
About Estrella Media, Inc.
Estrella Media is a leading Spanish-language media company and one of the largest U.S. producers of Spanish-language video and audio content for multiplatform distribution worldwide, with a library of over 20,000 hours of original video content.
Estrella Media's content studio feeds its digital and linear media platforms, including EstrellaTV, its national broadcast television network that is seen on 13 owned or operated stations and 42 affiliated or managed stations and through cable and satellite providers and digital streaming platforms; Estrella News, the first Spanish-language multiplatform digital news network in the U.S.; Cine EstrellaTV, its Spanish-language movie channel; Estrella Games, the first curated Spanish-language game show channel in the U.S; and the EstrellaTV App, which delivers live streaming television channels and radio stations, thousands of hours of video on demand, and podcasts, all direct-to-consumer.
Estrella Media's digital content reach is more than one billion minutes per month, viewed and listened to across its multiplatform media portfolio, including FAST, AVOD, and streaming video and audio platforms.
Estrella Media owns and operates 11 radio stations, as well as the Don Cheto Radio Network with 32 affiliated stations throughout the U.S., featuring one of the nation's most popular radio talents, Don Cheto. Estrella Media also produces popular audio streaming podcasts, large-scale music festivals, concerts, and special events throughout the U.S.
To learn more about Estrella Media and see company updates, please visit Estrella Media at estrellamedia.com, and follow us on Instagram @CanalEstrellaTV, X @Estrellamedia_, Facebook @Estrellamediainc, and LinkedIn @Estrella Media, Inc.
