FanCompass Disrupts the Sports Sponsorship Landscape with New Business Division, CORE FOR BRANDS

Brands can now activate with sports fans across the FC CORE digital network

NOVATO, Calif.--(BUSINESS WIRE)--FanCompass, the leading fan engagement and data technology company for sports organizations and brands, today announced the launch of a new business division, CORE FOR BRANDS. The new division leverages FC CORE, the flagship fan engagement data platform, to provide brands with digital activation opportunities across its entire inventory of sports customers. The new, innovative model enables brands to cost-effectively reach a specifically defined audience across multiple sports verticals, leagues, and teams in any market, and for any length of time.

“It’s an entirely new strategy for brands to leverage our sports inventory to reach their target audiences,” said Jamie Pardi, FanCompass CEO & Co-Founder. "CORE FOR BRANDS unites teams and brands together in a unique, innovative way that brings increased value and drives revenue for all involved.”

The new CORE FOR BRANDS division works directly with brands and agencies to identify, develop and execute targeted digital fan activations using the suite of fan engagement tools offered on the FC CORE platform. The agencies have new programs for their clients, the brands are able to activate more efficiently and cost-effectively, and sports properties enjoy turnkey sponsorship revenue without having to tap their own, oftentimes limited, resources.

With FC CORE digital fan engagement data platform in use across hundreds of sports organizations and brands, FanCompass offers the only fan destination that delivers a cross-functional revenue solution for digital marketing, data & CRM, sponsorship, ticketing, and more. The FC CORE platform is designed to encourage repeat engagement, providing an endless flow of zero and first-party progressive data, enriched by an infinite supply of measurable, digital sponsorship inventory that delivers the lead gen brands demand.

About FanCompass

FanCompass innovates at the intersection of sports, technology, and fan data to drive digital revenue for the global sports industry. FC CORE fan engagement data platform delivers zero and 1st party data with lead generation to build databases that ultimately drive digital sales for hundreds of individual clubs, leagues, ownership groups and brands. FanCompass was recognized by the Sports Business Journal as an SBJ Power Player of Fan Experience Technology. Learn more at fancompass.com.