DUBLIN--(BUSINESS WIRE)--The "Functional Beverages: Market Trends and Opportunities, 2nd Edition" report has been added to ResearchAndMarkets.com's offering.
This new resource presents an in-depth analysis of the food and beverage market, paired with proprietary consumer surveys, to uncover the latest trends and future directions for this dynamic industry.
The report thoroughly evaluates consumer patterns that have emerged during the pandemic and inflationary period, impacting the broader food and beverage market. Notably, there has been a significant shift in consumer demand towards products that contribute to wellness, including:
- Increased energy
- Enhanced hydration
- Cognitive function and brain health enhancement
- Improved sleep and relaxation
- Immune system support
- Gut health promotion
- Meal replacement and weight management
- Sports performance improvement
Motivations Behind the Growing Demand for 'Better-for-You' Beverages
Consumers are placing heightened emphasis on beverages that deliver added health benefits. Their preference leans toward 'better-for-you' products characterized by attributes such as clean labels, natural and organic ingredients, reduced sugar, low-calorie profiles, and plant-based formulations.
Sector Analysis and Future Predictions
This report segments the functional beverage market into various categories, offering a granular view that includes Energy and Sports Drinks, Functional Carbonated Drinks, Functional Coffees and Teas, and several others. It encompasses sales both in ready-to-drink formats and beverage powders across a spectrum of retail channels including grocery stores, mass merchandisers, convenience stores, and online platforms.
Strategic Data for Industry Players
The publication delivers actionable forecasts and insights intended to empower beverage producers, retailers, and investors with data-driven business decisions. It presents consumer demographic and psychographic analyses, market predictions from 2023 through 2027, and the impact of COVID-19 and inflation on consumer choices.
Comprehensive Coverage for Informed Strategies
Equipped with tables featuring survey data, marketing photographs, and in-depth narratives, the report provides a thorough exploration of the functional beverage market. It furnishes industry stakeholders with valuable information to gauge consumer sentiments regarding the intersection of diet, health, and beverage choices – a crucial factor for spotting growth areas in a competitive market.
Key Topics Covered:
Recent Historical Trends from the Pandemic to the Inflation Era
- Boosted Online Grocery Shopping Activity
- Activity Spiked in 2020 during the Early Part of the Pandemic
- Many Consumers Continued Ordering More Groceries Online in 2021 and 2022
- Frequency of Grocery Shopping in 2023: In-Person vs. Online
- Snacking and Healthy Eating Habits
- Changes to Snacking Habits in 2023
- Most Still Consider the Pandemic a Health Threat Personally or to Family/Friends
- Concerns about Future Potential Pandemic Outbreaks
- Rising Prices during the Pandemic
- Many Consumers Are Concerned about Inflation and Rising Food Prices
- Consumers Find Price More Important for Food and Beverage Purchase Decisions in 2023
- Cutting Back on Household Expenses
- Food Shortages during the Pandemic
- Concerns about Food Shortages
- Stockpiling of Food and Beverage Items
- Negative Personal Effects of the Pandemic
- Negative Effects Reported in 2020 and 2021
- Continuing Mental and Physical Health Effects
- Stress Levels and Impact on Food/Beverage Consumption
- Pandemic Effects on Work
- Changes to Work Patterns Have Continued in 2021 and 2022
- In-Store Shopping Patterns
Overview and Market Trends
- The COVID-19 Pandemic Was the Jumpstart the Online Grocery Market Needed
- Impact on the Beverage Market
- Concerns about Food Waste
- Most Consumers Are Concerned about Food Waste
- How Consumers Reduce Food Waste
- Opportunities for Functional Beverages
- Rising Rates of Reported Food Allergies and Lactose Intolerance over Time
- Purchases of Foods with Allergy-Friendly Labels
- Many Consumers Purchase Allergy-Friendly Foods for Reasons Other Than an Allergy or Intolerance
- Plant-Based and Plant-Forward Trends
- Plant-Based Eating and Sustainability Are Buzzwords Important to the General Public
- One-Fourth of Consumers Claim to Primarily Follow a Flexitarian Diet in 2022
- Nutrients, Ingredients, and Desired Health Benefits Sought by Consumers
- Consumers Continue to Seek Out Nutrient Sources in Foods and Beverages
- Sources Used to Consume Nutrients
- Consumers Report Increasing Consumption of Protein from Poultry and Whole-Plant Sources
- Avoiding or Limiting Sugar Intake
- Reasons for Avoiding or Limiting Sugar Intake
- Sugar Continues to Be Preferred Over Low/No-Calorie Sweeteners
- Table: Preferences for Sweetener Types, 2022 (percent of consumers)
- Many Sweeteners Are Considered Unsafe by Consumers
- Avoiding or Limiting Sodium
- Information Consumers Seek Out on Nutrition Facts Labels
- Mindful and Intuitive Eating
- Frequency of Feelings and Behaviors Associated with Mindful and Intuitive Eating Patterns
- Consumer Mindfulness Index
Marketing Trends and Opportunities
- "Superfoods", "Adaptogens", and "Food as Medicine"
- Hemp and CBD
- Brain Health, Cognitive Function (Nootropics), and Mental Focus
- Sleep, Relaxation, and Stress Relief
- Dealing with Sleep Issues
- Promoting Relaxation and Stress Reduction
- The Role of Alcoholic Beverages and Non-Alcoholic Alternatives
- Energy and Sports Functions
- Immunity Boosting and Gut Health
- Meal Replacement and Weight Management
- Some Consumers Engage in "Cleanse" and "Detox" Diets or Intermittent Fasting to Boost Immunity, Mood
- Opportunities to Interest Older Consumers in Functional Beverages
- "Better-for-You" Trends
- Clean Label
- Unrefined Sugar
- Sugar-Free/No Sugar Added Products and Alternative Sweeteners
- Low-Carb/High Protein, Keto, and Paleo Diets
- Vegan/Plant-Based Products Appeals to Those Looking to Eat a Plant-Forward Diet
- Organic and Non-GMO Products
- Dairy and Dairy Alternatives
- Personalized Nutrition
- Direct-to Consumer (DTC) Marketing
- New Companies and Products with Niche Appeal May Choose DTC Channels
- Subscriptions Save Consumers Money and Boost Sales
- Private Labels
- In-Store Purchasing Trends
- Retail Stores Rely More On Impulse Purchases
- Private Label Products Are a Driver of Store Traffic and Retailer Loyalty
Consumer Demographics
Consumer Psychographics
Packaging Trends
- The Balance Between Effective, Sustainable, and Low-Cost Packaging
- Protective Packaging Is Important For Product Integrity
- Retail-Ready Packaging Promotes Stocking Efficiency in Stores
- Consumer Insights on Recycling, Household Waste, Sustainability, and Packaging
- Functional Beverage Connection
- Recycling and Household Waste
- Access to and Use of Curbside/Residential and Drop Off Recycling Services
- Opinions on Packaging Materials
- Sustainable/Eco-Friendly Packaging Types Consumers Look for
- Opinions on Food Packaging
- Beverage Packaging Forms that Consumers Purchase
For more information about this report visit https://www.researchandmarkets.com/r/numavp
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