DUBLIN--(BUSINESS WIRE)--The "Europe Deodorants Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)" report has been added to ResearchAndMarkets.com's offering.
The European deodorants market is forecasted to witness a CAGR of 4.45% during the forecast period (2022-2027).
During the COVID-19 pandemic, due to travel limitations the deodorants industry experienced a surge in demand for a period of time, and the supply chain was severely impacted. It was mostly due to the offline distribution channels storing tendency, as well as consumers stepping out only for necessary things, and the deodorants market dropped as it was not recognized an essential item for consumers. Moreover, consumer demand for deodorants increased dramatically now, as a result of the COVID-19 pandemic.
With increasingly hectic lifestyles, Europeans are looking for convenient solutions that allow them to save time and make their life easier. This trend is favoring deodorant sprays and roll-ons, which are perceived as being easier to apply and more time saving compared to other deodorant types.
Moreover, the popularity of the different deodorant formats varies from country to country in Europe. Deodorant sprays remain the most popular product format among European consumers. However, the category has lost popularity as consumers seek "cleaner" ingredient lists, such as being free from aluminum and alcohol. Sprays are, for instance, less popular in Scandinavian markets, where consumers tend to prefer roll-ons.
Key Market Trends
Inclination Towards Transparency And More Natural Ingredients in the Deodorants Market
Sales of deodorants with a natural positioning are expected to grow over the forecast period, in line with rising demand for natural beauty and personal care products in the European Market. More consumers believe that the frequent use of deodorants and antiperspirants containing aggressive chemicals, such as aluminum-based compounds and parabens, can be a risk to health. Consumers are also expected to appreciate formulations that are free from alcohol, fragrance, and parabens and containing natural ingredients such as aloe vera, cucumber, eucalyptus, and tea tree oil. Consumers will also welcome added properties such as skin moisturizing, stain-free properties, and antibacterial properties.
Increasing Expenditure on Advertisement, Promotion and Innovations
R&D and advertisement are driving the growth of the market studied. Key players are investing in these factors, in order to influence consumer purchase decisions. ?The rising influence of social media and celebrity endorsement is impacting the advertisement strategies adopted by key market players. Key market players are heavily investing in advertisement and promotion, in order to attract consumers on the digital platform. In terms of innovation and capturing the new demands of consumers, the companies are too embarking on this opportunity and strategy to increase their market share in the European Deodorants market.
Key Topics Covered:
1 INTRODUCTION
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
5 MARKET SEGMENTATION
5.1 By Product Type
5.2 By Ingredients
5.3 By Gender
5.4 By Distribution Channel
5.5 Country
6 COMPETITIVE LANDSCAPE
- Unilever
- Coty Inc.
- Beiersdorf AG
- Church & Dwight Co., Inc.
- Colgate-Palmolive Company (Sanex)
- Procter & Gamble Co.
- Estee Lauder Inc
- Henkel AG & Co. KGaA
- New Avon Company
- Kao Corporation
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 IMPACT OF COVID-19 ON THE MARKET
For more information about this report visit https://www.researchandmarkets.com/r/imhfqz
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