TIBURON, Calif.--(BUSINESS WIRE)--First Growth Brands Inc. and its champagne brand Faire La Fête® is growing fast, largely in part to early financial backing by Oklahoma based investors.
Not Paris, NYC, or any other major capital that might come to mind surrounding glamorous champagne, it was Oklahoma City as an early adopter of the ‘Tres Joy’ Faire La Fête® was bringing to the US. In 2018 and early 2019, a number of Oklahoma investors saw great potential in the brand and became early backers, while continuing their support through the unknowns of 2020 and the COVID-19 pandemic.
Faire La Fête® sales have grown over 620% since mid-2019, and the brand can be found in every major metro market in the country. In January of this year alone, sales grew by over 750% versus last year. In addition to the recent expansion, the brand remembers its early days and fondly counts The Skirvin Hotel in Oklahoma City as one of its original hotel customers.
One Oklahoma based founding investor, Dr. Darrin Webster said, “Having spent almost my entire life in Oklahoma, I was blown away by the taste and price point for Faire La Fête®. It’s fantastic that the best of France is now available to Oklahomans.”
When speaking on the accessibility of the brand, Holl continued, “Over the past two decades, cheap Prosecco became the dominant imported sparkling in the US, with its lead brand La Marca selling as much as the entire Champagne region combined. That’s because the average American can’t afford the $50 entry price, or $28 by the glass price, of French champagne. So, they turned to Prosecco. We decided to do something about that.”
“Our consumers love France and all things French, and we’re giving it back to them with hand-harvested champagne, among the highest quality with half the sugar of tank-fermented Prosecco, at 1/3 the price. With our consumers, it’s just no contest.”
About Faire La Fête®
Faire La Fête, which is French for “to throw a party”, first introduced in the U.S. in 2015 and is distributed across major metro markets by Southern Glazers Wine & Spirits. Faire La Fête is France’s answer to making champagne affordable again by offering consumers the same traditional quality of $60+ Champagnes at a third of the price. Faire La Fête is produced by First Growth Brands in Limoux, France, the birthplace of sparkling wine in 1531. Sustainably hand-harvested, bottle aged, and half the sugar of tank-fermented Prosecco, Faire La Fête is convincing American consumers who love French champagne but couldn’t afford it for daily celebration, that they now can.
