LONDON--(BUSINESS WIRE)--The global ale beer market size is poised to grow by USD 42.74 billion during 2020-2024, progressing at a CAGR of almost 6% throughout the forecast period, according to the latest report by Technavio. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment. The report also provides the market impact and new opportunities created due to the COVID-19 pandemic. Download a Free Sample of REPORT with COVID-19 Crisis and Recovery Analysis.
The growing demand from millennials will be a significant factor in driving the growth of the ale beer market. The expanding multicultural group of consumers and the prevalence of social media have resulted in increasing awareness about the authenticity of various types of alcoholic beverages, including ale beer among millennials. Moreover, breweries are also hosting trivia nights and themed nights which further boosts the demand for alcoholic beverages, such as ale beer. As millennials account for a large part of the global population, the rising demand for ale beer from this consumer segment will fuel the growth of the market during the forecast period.
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Report Highlights:
- The major ale beer market growth came from the on-trade distribution channels segment. Bars, pubs, clubs, restaurants, and hotels are some of the on-trade distribution channels where buyers consume ale beer at the place of purchase. The rising popularity of pubbing and nightlife among millennials and increasing consumption of ale beer at bars and pubs will drive the sales of ale beer through on-trade distribution channels.
- APAC was the largest market for ale beer in 2019, and the region will offer several growth opportunities to market vendors during the forecast period. Increasing GDP, developing economies, rising per capita income, increasing disposable income, and vendor expansions are some of the significant factors contributing to ale beer market growth in this region.
- The global ale beer market is fragmented. Anheuser-Busch InBev SA/NV, Asahi Group Holdings Ltd., Carlsberg Breweries AS, D.G. Yuengling & Son Inc., Diageo Plc, Heineken NV, Kirin Holdings Co. Ltd., Molson Coors Brewing Co., Sapporo Holdings Ltd., and The Boston Beer Co. Inc. are some of the major market participants. To help clients improve their market position, this ale beer market forecast report provides a detailed analysis of the market leaders.
- As the business impact of COVID-19 spreads, the ale beer market 2020-2024 is expected to have Neutral and At par growth. As the pandemic spreads in some regions and plateaus in other regions, we revaluate the impact on businesses and update our report forecasts.
Read the full report here: https://www.technavio.com/report/report/ale-beer-market-industry-analysis
Rising Demand and the Low Cost of Low-alcohol Beer will be a Key Market Trend
The increasing focus on healthy food and beverages and the rising adoption of a healthier lifestyle have boosted the demand for low-alcohol ale beer. Consumers are increasingly becoming aware of the risks of excessive alcohol consumption and hence, shifting to healthier options, such as low-alcohol ale beer. Several vendors are offering a wide range of low-alcohol ale beer with improved taste. Low-alcohol ale beers are also cheaper than high alcohol content beverages. The rising demand and the low cost of low-alcohol beer, which is one of the critical ale beer market trends will have a positive impact on market growth during the next five years.
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Ale Beer Market 2020-2024: Key Highlights
- CAGR of the market during the forecast period 2020-2024
- Detailed information on factors that will assist ale beer market growth during the next five years
- Estimation of the ale beer market size and its contribution to the parent market
- Predictions on upcoming trends and changes in consumer behavior
- The growth of the ale beer market
- Analysis of the market’s competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of ale beer market vendors
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PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
- Preface
- Currency conversion rates for US$
PART 03: MARKET LANDSCAPE
- Market ecosystem
- Market characteristics
- Value chain analysis
- Market segmentation analysis
PART 04: MARKET SIZING
- Market definition
- Market sizing 2019
- Market outlook
- Market size and forecast 2019-2024
PART 05: FIVE FORCES ANALYSIS
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
PART 06: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL
- Market segmentation by distribution channel
- Comparison by distribution channel
- On-trade - Market size and forecast 2019-2024
- Off-trade - Market size and forecast 2019-2024
- Market opportunity by distribution channel
PART 07: CUSTOMER LANDSCAPE
PART 08: GEOGRAPHIC LANDSCAPE
- Geographic segmentation
- Geographic comparison
- APAC - Market size and forecast 2019-2024
- Europe - Market size and forecast 2019-2024
- North America - Market size and forecast 2019-2024
- South America - Market size and forecast 2019-2024
- MEA - Market size and forecast 2019-2024
- Key leading countries
- Market opportunity
PART 09: DECISION FRAMEWORK
PART 10: DRIVERS AND CHALLENGES
- Market drivers
- Market challenges
PART 11: MARKET TRENDS
- Increasing number of M&A activities
- Increasing awareness about low-alcohol beer
- Growing demand from emerging economies
PART 12: VENDOR LANDSCAPE
- Overview
- Landscape disruption
- Competitive scenario
PART 13: VENDOR ANALYSIS
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Anheuser-Busch InBev SA/NV
- Asahi Group Holdings Ltd.
- Carlsberg Breweries AS
- D.G. Yuengling & Son, Inc.
- Diageo Plc
- Heineken NV
- Kirin Holdings Co. Ltd.
- Molson Coors Brewing Co.
- Sapporo Holdings Ltd.
- The Boston Beer Co. Inc.
PART 14: APPENDIX
- Research methodology
- List of abbreviations
- Definition of market positioning of vendors
PART 15: EXPLORE TECHNAVIO
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