DUBLIN--(BUSINESS WIRE)--The "India Room Air Freshener Market Overview, 2020-2025" report has been added to ResearchAndMarkets.com's offering.
The report titled India Room Air Freshener Market Overview, 2020-2025 provides with the in-depth analysis of Indian room freshener market and its performance over the years. Air freshener in India has seen a noteworthy transformation, from a segment consisting of small, localized, unbranded players, and where traditional offerings like incense and dhoops held unrivaled monopoly in the air fragrances market to a fast growing household accessories market, which is seeing an influx of new brands, huge investments, product innovations, and product category extensions.
Rising urban as well as the youth population, heightened sense of having good quality air at homes/offices, easy availability of new products and innovations and increase in disposable income of Indian population are some of the major reasons that will assist in the growth of market. Room Fresheners come in a variety of formats namely Aerosol/Spray, Gel, Electric (Plug-In) Diffuser, liquid diffuser, candles and many more. There is a large adaption of room fresheners over the years which have allowed a number of the major companies to shift their focus to the home and commercial segments also, to capture the immense market. This report provides you with historical and forecasted performance of the market and profiles of top players in the market.
Room Fresheners as the term suggests, are used in a person's living room, dining room, kitchen, corporate etc. This has been a well settled market with the products have its reach to large consumer base. The room air freshener has been proving strong foothold in the market with a growth CAGR of above 13% over the last couple of years. This is because the increased purchasing power, improvement in living standards, emphasis on aesthetics, and exposure to internationally available air care products has broadened the scope of room fresheners market in India. People nowadays are concerned about the quality of air they breathe or live in.
The scope of room air freshener market in India and wider consumer acceptance are perhaps the reason why all players are moving beyond conventional room fresheners and fragrances, and infusing a fresh fragrance in the air fresheners market with a gamut of scent selections and product innovations. Room Fresheners are more than just fragrance products be it home or office it has bigger emotional connotations where the consumers see themselves as taking better care of their surroundings, hence the category has a lot of potential for deep penetration in these years. Residential section is one of room air freshener segment includes the products of home excluding the bathroom and kitchen.
Aerosols, liquid, gel, electric/automatic, candle etc as room fresheners products. These products are easily available through general retail such they have its presence widely in every corner of the residential area. Corporates, Hotels, malls, hospitals, railways, public bathrooms, theatres, gov. buildings & institution are the main consumers of business to business room air freshener market. Electric/automatic sprays, reed diffuser oil, refill sprays etc. are mostly used in this section. Both these sectors have been constantly growing without any description over the last couple of years has seen huge consumers adaption.
Objective of the report
- To give detailed overview of Indian Room Air freshener market
- To provide the market size and the forecast of India Room Air Freshener market
- To provide key details on retail and business to business segment of the market
- Markets share of the Room air freshener market
- Profile of leading players in Indian Room air freshener market
Key Topics Covered:
1. Executive Summary
2. Report Methodology
3. India Demographic Insight
4. Global Air Care Market Outlook
4.1. Market Size By Value
4.1.1. Overall Market
4.1.2. Europe Air Care Market
4.1.3. North America Air Care Market
4.1.4. Asia Pacific Air Care Market
4.1.5. Rest Of The World Air Care Market
4.1.6. Retail Air Care Market
4.1.7. Business-to-Business Air Care Market
4.2. Market Share
4.2.1. By Company
4.2.2. By Region
4.2.3. By Product Type
4.2.4. By Application
5. India Air Freshener Market Outlook
5.1. Market Size By Value
5.1.1. Overall Market
5.1.2. Retail Air Care Market
5.1.3. Business-to-Business Air Care Market
5.2. Market Share
5.2.1. By Product Type
5.2.2. By Application
5.2.3. By Sales Channel
5.2.4. By Region
5.2.5. By Tier wise
5.2.6. By Company
6. India Room Air Freshener Market Overview
6.1. Market Size By Value
6.1.1. Overall Market
6.1.2. Retail Air Care Market
6.1.3. Business-to-Business Air Care Market
6.2. Market Share
6.2.1. By Product Type
6.2.2. By Sales Channel
6.2.3. By Tier wise
6.2.4. By Company
7. Product Price & variant Analysis
8. India Economic Snapshot
9. Company Profiles
9.1. Dabur India Limited
9.2. Godrej Consumer Products Limited
9.3. J.K. Helene Curtis Limited
9.4. Procter & Gamble Home Products Private Limited
9.5. Reckitt Benckiser (India) Private Limited
10. Disclaimer
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