DUBLIN--(BUSINESS WIRE)--The "China: Alcohol Luxury Report 2019" report has been added to ResearchAndMarkets.com's offering.
We will be looking at purchasing behaviour, motivations, media channels and brand preferences of highly affluent consumers when it comes to purchasing premium and luxury products and services.
Product Categories Covered
The 2019 Luxury Study covers premium brands across the following categories:
- 61 Alcohol brands
Countries Covered
- China
Key Topics Covered:
INTRODUCTION
- Study Methodology and Sample
- Respondent Profile
- Affluent Insight 2019 Luxury Study Introduction
- Spending Outlook by Category, Next 12 Months
- Reasons for Spending Less on Luxury
- Next Luxury/Big Ticket Purchase
- What Luxury Means to Them
- Luxury Buyer Personalities
- Buying Luxury Online
- Luxury E-Commerce Platforms
- Expectations from Luxury Brands - Luxury and Social Media
- Important Attributes in a Luxury Brand
- Luxury & Social Media
- Luxury Category Purchasing
- Share of Wallet
- Luxury Purchase Channels
- Preferred Online Payment Methods for Luxury
ALCOHOL SECTION
- Top Insights
- Luxury Purchase Channels: Alcohol
- Buying for Gifting vs. Personal Use
- Top 10 Brands: Alcohol
- Brands Owned & Planned to Purchase: Alcohol
- Perception of Top Brands - Alcohol
- Media & Info Sources: Share of Influence
- Media & Info Sources: Digital
- Media & Info Sources: Social Media
- Media & Info Sources: Social Media - KOLs
- Media & Info Sources: Traditional Media
PROFILING SECTION
- Finances
- Credit Cards Owned
- Future Overseas Property Purchase Locations
- Passions
- Hobbies/Interests
- Sports Followed
Companies Mentioned
- Aberlour
- Absolut
- Ardbeg
- Bacardi
- Baileys
- Ballantine's
- Belvedere
- Bollinger
- Bombay Sapphire
- Bowmore
- Bruichladdich
- Cazadores
- Chandon
- Charles Heidsieck
- Chivas Regal
- Chopin
- Ciroc
- Cointreau
- Courvoisier
- Cristal
- Dalmore
- Dewar's
- Dom Prignon
- Glenfiddich
- Glenmorangie
- Glenrothes
- Grand Marnier
- Grey Goose
- Hakushu
- Hennessy
- Hibiki
- Highland Park
- Isle of Jura
- Johnnie Walker
- Krug
- Laphroaig
- Louis Roederer
- Martell
- Mercier
- Monkey Shoulder
- Moutai
- Mot & Chandon
- Mumm
- Nikka
- Pappy Van Winkle
- Perrier Jout
- Piper Heidsieck
- Royal Salute
- Ruinart
- Rmy Martin
- Singleton
- Taittinger
- Talisker
- The Balvenie
- The Glenlivet
- The Macallan
- Veuve Clicquot
- Wen Jun
- William Lawson
- Wuliangye
- Yamazaki
For more information about this report visit https://www.researchandmarkets.com/r/as4mb7
