LONDON--(BUSINESS WIRE)--Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the release of its new article that analyzes the role of ‘Marketing Analytics in the Retail Industry.’
This article offers comprehensive insights into how Quantzig’s marketing analytics solutions can help retailers optimize their marketing investments and drive growth across channels.
Our marketing analytics solutions can help you uncover bottlenecks and new opportunities as well as streamline operations for greater efficiency and control. Request a FREE proposal to gain in-depth insights.
The ongoing rise in product commoditization and standardization of services continue to fuel the radical shift towards a data-driven culture in retail. As such, marketing spend is poised to continue its unprecedented rise, making it a huge challenge to cut down costs. Moreover, with leading retail organizations struggling to find the best-fit strategy to maximize benefits from their marketing investments, it's quite clear that a major retail challenge revolves around optimizing marketing spend.
According to marketing analytics experts at Quantzig, “Optimizing marketing investments represent one of the largest savings opportunities for companies to drive incremental sales and profits.”
Talk to our analytics experts to learn how our marketing analytics solutions can help you.
What are the business benefits of marketing analytics?
- Gauge the impact of a wide array of marketing channels that include traditional and non-traditional elements
- Analyze the impact of promotion and campaign response and compare the differences in response across consumer groups
- Refine the marketing mix by comparing the marketing strategy to the best practices
- Quantzig’s marketing analytics solutions provide leading retailers with answers to critical marketing questions. Wonder how? Book a FREE solution demo and our experts will contact you.
How can Quantzig’s marketing analytics solutions help retailers?
1. Unparalleled Visibility into Marketing Data
Quantzig’s marketing analytics solutions offer granular insights by combining external data sets with in-house data to help retailers track the impact across channels.
2. Best-in-class Analytics Solutions
Our advanced marketing analytics solutions leverage advanced data modeling techniques to helps retailers gauge campaign outcomes and their impact on sales.
3. Global Measurement Expertise
Having worked with leading retailers from across the globe, our analytics experts and data scientists possess the expertise in providing region-specific marketing mix recommendations.
To know more about the benefits of our marketing analytics solutions, Request more information.
Recent Articles:
- How Fraud Analytics Helps Combat Digital Fraud in Banking
- 3 Minute Primer: Why Marketing Mix Modeling Matters For B2b Brands
- 3 Thoughts on Analytics in the Creative Media Industry
About Quantzig
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit: https://www.quantzig.com/request-for-proposal
