LOS ANGELES--(BUSINESS WIRE)--PeaTos™ brand, crunchy curls cheese snack will be served onboard the largest airline in the Pacific Northwest on domestic flights, beginning Fall 2019. Premium cabins will be able to enjoy complimentary bags of one of the fastest-growing snack brands in the U.S. that packs “junk food” taste and is made from peas.
“We’re bringing something exciting to the tray table. We’ve created a revolutionary snack that has it all: the bold flavors, big crunch and vibrant colors of traditional `junk food' snacks, but replacing the traditional corn base with peas. PeaTos are so much fun and people are blown away when they find out they are made from peas!” says Nick Desai, CEO of PeaTos by Snack it Forward. “The response from airline passengers on social media has been incredible and fun to watch.”
Airline catering is a $13 billion global industry. But as consumer tastes evolve, airlines are looking to differentiate their snack offerings with more premium and appealing items that cater to the new generation of flyers. It’s no surprise that PeaTos is finding its way onto airlines after gaining rapid distribution in retailers nationally. This news comes on the heels of a successful new rebrand and product line expansion, which aims to disrupt a massive multi-billion corn based “junk food” snack industry dominated by Frito-Lay. Recently PeaTos launched a line of PeaTos Crunchy Rings that aims to compete head on with Funyuns®.
PeaTos launched in 2017, introducing the world to an exciting new concept: a pea-based “junk food” snack that puts taste first. The inspiration for the brand came from Nick’s early travels. He discovered that in other parts of the world, “junk food” snacks were made from different ingredients like peas. Desai took this revelation and combined the best of both worlds to create a snack that tastes, crunches and satisfies—with that finger-licking goodness of your favorite “junk food” snack—and is made from peas to deliver more benefits. In addition to the amazing taste and nutritional profile, peas are also miles ahead of corn in terms of sustainability. Peas require less water, no nitrogen fertilizers, are naturally non-GMO and are a fantastic candidate for crop rotation.
PeaTos are currently available at Kroger and its banner stores including Cala Foods, City Markets, Copps Dillons, FoodsCo, Fred Meyer Stores, Fry's, King Soopers, Mariano's Fresh Market, Metro Market, Pick 'n Save, QFC, Ralphs, Food 4 Less and Smith's. In addition to Vons, Pavilions, Albertsons (SoCal), Safeway (NorCal), Fairway Market, Meijer, Ahold Grocery Group, Wakefern Food Corporation, PeaTos is coming soon to Sprouts (Fall 2019) and online on Amazon.
ABOUT PEATOS
PeaTos™ is a revolutionary snack brand platform on a mission to upgrade America’s favorite snacks by replacing the old-school base of corn with powerful peas. Now you get all that junk food taste you crave with more benefits. Learn more at peatos.com, and find us on Facebook.com/peatosbrand and on Twitter and Instagram @peatosbrand. #unjunkyoursnack. More flavor, better nutrition, and way more fun!
