DUBLIN--(BUSINESS WIRE)--The "Natural Personal Care: United States Market Overview" report has been added to ResearchAndMarkets.com's offering.
This report series contains in-depth analysis of the dynamic market for naturally positioned, clean, and organic beauty and personal care products. Focusing on market size and growth, news-making imports, key new launches and product trends, and alternate channels, this comprehensive analysis features natural ingredient ratings using the author's proprietary rating scale.
This report answers questions, such as:
- What are the key differences between truly natural and nature-inspired products?
- Which brands receive the highest rating in our proprietary ingredient analysis?
- What are the fastest-growing natural personal care brands in each category, and why?
- What are the key consumer trends and behaviors in terms of preference for degree of naturalness of a product and channels to shop for products?
- What certifications and labeling do consumers look for?
- For consumers not currently using natural products, what would help them convert?
This report provides you with an analysis of trends and development, market size and growth, product trends, brand synopses, and competitive forces within the natural personal care market in the United States.
- The report provides you with an in depth analysis of trends and developments in the consumer purchasing patterns of natural personal care products.
- The report focuses on consumers in the United States, those who purchase mostly naturally positioned products, and those who mostly purchase conventional brands.
- The market is defined as take-home (consumer use) beauty and personal care products that are positioned as natural. It excludes back-bar products used in salons, spas, etc.
- For this report, natural is defined as all brands where being natural is a core element of its positioning.
The following product classes are covered:
- Fragrances, hair care products, makeup, skin care products, and other toiletries.
This analysis covers consumer purchases in the United States through all channels:
- Direct sales (social selling, home shopping, infomercials, and the Internet)
- Department stores
- Mass outlets (mass merchandisers, drug stores, food stores, and warehouse clubs)
- Specialty (vertically integrated stores and cosmetics specialty retailers)
- Professional (salons and spas, doctors' offices)
This report enables you to exploit business opportunities by understanding market growth factors, the competitive landscape, consumer behavior, and future trends.
It also helps to:
- Assess the natural personal care market and understand its unique market drivers.
- Inform decisions on business opportunities and marketing/sales plans.
- Learn which categories hold the most opportunity, which channels of distribution are important, and what brands are getting ahead of the pack
- Identify potential strategic alliances, acquisition candidates, and/or customers.
- Augment business plans with reliable insights and data.
Key Topics Covered
Introduction
Scope
- Sources and methods
Market Overview
Total Industry Size & Growth
- Key takeaways
- Breakdowns of sales for natural-inspired vs. truly natural products
- Market drivers and trends
- Product class sales breakdowns
- Sales growth of natural personal care products vs. general market by product class
- Product category breakdowns
- Product and ingredient trends
- Competitive landscape
- Channels of distribution
- Digital influencer strategies by the naturally positioned brands
- Outlook to 2023
Companies Mentioned
- Johnson & Johnson
- The Clorox Company
- Estee Lauder
- Shiseido
- Lush Cosmetics
- L'Oreal
- Sundial Brands
- Arbonne International
- KOS
- L'Occitane
For more information about this report visit https://www.researchandmarkets.com/research/vrdrkj/natural_personal?w=4
