RANCHO SANTA FE, Cailf.--(BUSINESS WIRE)--Dr. Crystal Brimer, founder of the Dry Eye Institute and owner of Focus Eye Care, Wilmington, NC, is the purchaser of the 2,000th NuLids System sold. NuLids, an innovative doctor-directed, home-use therapy in the fight against dry eye, effectively alleviates symptoms by stimulating and rejuvenating the Meibomian Glands back to a healthier state.
Dr. Brimer, who has spent a significant portion of her career studying, researching and treating dry eye, believes NuLids is a promising new therapy that has a meaningful impact on how dry eye symptoms are resolved and repaired.
“Treating my patients with NuLids, I found the system to be a safe, easy to use, and an effective addition to in-office procedures like lid debridement and thermal pulsation,” Brimer stated. “Patients just make the simple one-minute treatment part of their daily personal care routine – like brushing their teeth.” She added, “I believe it is important for the doctor to direct the patient’s therapy, and the patient needs to be an active partner in his or her treatment plan. I like that NuLids provides this. Though we have excellent soaps available, NuLids seems to fill our long-time void of not being able to offer advanced mechanical daily gland stimulation at home.”
“This is a milestone for NuLids,” stated Jim Laux, Chief Commercial Officer of NuSight Medical, maker of NuLids. “Selling our 2,000th unit demonstrates the market’s recognition of NuLids as an effective treatment in-between patient office visits and an important part of the patient’s course of treatment for evaporative dry eye.”
NuLids is a different type of therapy for dry eye - it actually treats the underlying cause of eight out of ten dry eye cases, Meibomian Gland Disease. These tiny glands in the upper and lower lids secrete a small amount of oil that coats the tears and forms a barrier against evaporation; without this oil, tears break down quickly and dry eye occurs. NuLids stimulates and rejuvenates the glands back to a healthy state and oil flow is increased, dramatically reducing clinical signs and symptoms of dry eye.
Evaporative Dry eye is a very common disease in the Unites States; it is estimated that 33-48% of Americans aged 18 and over suffer from dry eye. It is the number one medical reason patients visit eye care professionals.
“NuLids’ introduction into the marketplace has been very successful,” said Laux. “The product is well accepted by doctors and patients and positive clinical data continues to accumulate. Doctors have been waiting for an at-home dry eye therapy that actually treats the cause of evaporative dry eye – not just provide a temporary fix.
“We are also proud that we are able to bring a treatment for dry eye to market that provides new revenues for doctors and is cost effective for patients.” Laux explained, “NuLids is a win-win for doctors and their patients. Doctors benefit from happier patients and adding new home-based revenues to their in-office procedures. Patients are replacing manual lid scrubs and often reducing the need for expensive artificial tear drops, gels, and pharmaceuticals.”
NuLids is manufactured in the United States by NuSight Medical. For more information, visit NuSightMedical.com or call (833) 368-5437.
