The rising consumer orientation toward H and W has resulted in increased adoption of healthy food and a healthy lifestyle. Many dietary and health issues such as obesity and undernutrition have led to high demand for healthier foods such as Superfruits that are rich in nutrients, antioxidants, vitamins, minerals, and fiber. Therefore, the demand for fruits such as acai berry, Bilberry, and pomegranate is increasing due to their inherent nutritional and bioactive content. Consequently, vendors are launching new products with elderberry as an ingredient.
The key reasons boosting the demand and consumption of elderberries are the health benefits associated with elderberry products. Elderberry has been considered a medicinal plant with rich nutrient content and is also a rich source of vitamins, minerals, and antioxidants such as vitamin C, vitamin A iron, and potassium. Therefore, elderberry products are generally associated with nutritional and medicinal benefits such as alleviation of cold and flu.
- Gaia Herbs
- General Nutrition Centers
- Nature's Way Product
- Pharmacare US
- Pukka Herbs
Topics Covered
1. Executive Summary
2. Scope of the Report
3. Research Methodology
4. Market Landscape
5. Market Sizing
6. Five Forces Analysis
7. Market Segmentation by Application
8. Customer Landscape
9. Market Segmentation by Distribution Channel
10. Regional Landscape
11. Decision Framework
12. Drivers and Challenges
13. Market Trends
14. Vendor Landscape
15. Vendor Analysis
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