DALLAS & LONDON--(BUSINESS WIRE)--British restaurant intelligence platform, Yumpingo, has launched in the United States with TGI Friday’s, introducing its real-time customer engagement and data analytics technology in restaurants across nine states.
With restaurants receiving over 7,500 at-table food, beverage and service reviews per location per month, Yumpingo’s partnership with Fridays will introduce big data to transform US restaurant operations and create a new future forward.
Yumpingo is already used by many of the UK’s largest and most innovative restaurant businesses, including Mitchells & Butlers, Jamie’s Italian, Bill’s and Wahaca. Guests complete a one minute review at the end of the experience, either on Yumpingo devices, which replace traditional check presenters, or on their own device.
Yumpingo delivers over 4,000% more reviews per restaurant than from Yelp, TripAdvisor, Opentable, Facebook & Google combined, with up to 66% of guests sharing their voice without any incentive and 20% leaving an email address. This volume and granularity of live customer sentiment allows brands to understand every facet of the customer experience, identify what needs to be fixed, develop specific actions and measure improvements.
Yumpingo will now be used by TGI Friday’s to optimize menu development and execution of food, beverage and service at store, shift, kitchen and server level.
Sherif Mityas, Chief Experience Officer at TGI Friday’s said: “The restaurant industry has traditionally relied too much on gut feel, antiquated spot check surveys and misleading online reviews to track and optimize guest experiences, with a tiny proportion of real customers ever feeding back on their experience. We know technology can solve this. Yumpingo's platform is a real-time solution which taps into the silent majority of our guests, giving the entire TGI Friday’s team complete certainty of how to optimize customer satisfaction with our people and our product.”
Since using Yumpingo, British restaurant group BIRD has seen an 8.3% increase in comp sales in the first half of 2018, attributed to traffic gains resulting from improved product and service. Mitchells & Butlers, the largest operator of restaurants, pubs and bars in the UK with over 1,800 stores, saw NPS increases with an 18% jump in the number of customers promoting restaurants brands within just 4 months.
Sherif Mityas, Chief Experience Officer at TGI Friday’s continued, “Data is the most powerful asset we have to ensure we delight customers, optimizing their food and service and ensuring they come back time and time again for more. Yumpingo is a game changer for how restaurants are now able to use technology to optimize the complete customer experience.”
Gary Goodman, founder and CEO of Yumpingo said: “TGI Friday’s are a perfect partner for us as we scale globally and bring our at-table one-minute review platform to the US restaurant market. We share a common vision, to transform the entire customer experience by using technology to seamlessly connect customers and restaurants digitally in live service.”
About TGI Fridays
In 1965, TGI Fridays opened its first location in New York City. More than 50 years later, Fridays comprises more than 880 restaurants in 60 countries offering high-quality, authentic American food and legendary drinks backed by genuine service. Bringing people together to socialize and celebrate the spirit of “Friday” is core to our promise that “In Here, It’s Always Friday®.” Visit www.Fridays.com for more information and download our mobile app. Join Fridays Rewards℠ and follow us on Facebook, Instagram and Twitter.
About Yumpingo
Launched in the UK in 2017, Yumpingo is a restaurant intelligence platform which transforms the complete guest experience by giving restaurants complete certainty of how to optimize customer satisfaction across brands at location, shift, server and dish level. We bring big data analytics to restaurant operations by tapping into the silent majority of guests’ in-moment restaurant experiences, enabling leaders to make more decisions, faster, and with greater confidence.
Yumpingo’s award winning platform integrates seamlessly with a restaurant’s POS (point of sale) to transform operations, new product development and marketing for some of the world's largest and most innovative restaurant groups including TGI Fridays, Wagamama, Jamie Oliver Restaurant Group and Mitchells and Butlers. This is restaurant intelligence, reinvented.
Key Stats
- 4,000% more reviews than Yelp, TripAdvisor, Opentable, Facebook & Google combined.
- That’s over 7,500 live in-moment food and service reviews per store per month.
- Up to 66% of tables take part in our end-of-meal 1 minute review with no incentive.
- 20% of these leave an email address with no incentive.
Case studies
British restaurant group BIRD has seen an 8.3% increase in comp sales in the first half of 2018, attributed to traffic gains resulting from improved product and service. Mitchells & Butlers, the largest operator of restaurants, pubs and bars in the UK with over 1,800 stores, saw significant NPS increases with an 18% jump in the number of customers promoting restaurants within 4 months.
How it works
Guests opt to complete a one minute at-table review, either on Yumpingo devices, which replace traditional check presenters, or on their own device. Restaurants are charged a monthly SaaS licence fee per restaurant for access to the platform.