NEW YORK--(BUSINESS WIRE)--With one week remaining on its cross-country campaign to promote men’s care and men’s mental health awareness, men’s grooming brand CREMO™ met today in New York City with media and local barbers about the special cause driving the “Great American Road Trip” mobile tour. With only four stops left, the coast-to-coast tour, which originated in Laguna Beach, Calif., will continue from Staten Island to Harlem, N.Y., onto Branford, Conn., and Boston, before ending on September 27, in Saugus, Mass., at George’s Barber Shop, the oldest operating barber shop in the USA.
To amplify the campaign, the men’s grooming brand created the CREMO “Whirlaway,” a fully restored 1948 Spartan Manor that has been transformed into a state-of-the-art barber shop on wheels for the tour. The tricked-out trailer comes complete with a top-of-the-line professional Belmont barber’s chair, sink, refrigerator, a customized bathroom with shower, a comfortable napping/rest space, and a built-in digital production studio. Sure to delight, the CREMO Whirlaway offers visitors free grooming services on a first-come, first-served basis, sparking conversations around men’s mental health awareness and helpful resources.
“This tour has been a life-changing experience for our team, meeting with some of the most talented barbers in America, hearing their stories about their craft and also the meaningful role they play in their community,” said Matthew Biggins, CEO and president of Cremo Company. “We’ve spoken with veterans, servicemen, dads, college kids, small business owners, corporate executives – all different walks of life, but all share similar stories about how their barber has made a difference on their well-being and mental health through the years. We are honored to support our barber shops and thank them for their positive impact on men’s mental health across America.”
Since August 17, CREMO has been visiting barber shops and gents in need of grooming, while driving discussion around men’s mental health issues. Participating barber shops across America have included:
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Logan Bros. Barbershop in Laguna Beach, Calif. |
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Magazine Street Barber Shop in New Orleans | |||||||||||
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American Deluxe Barbershop in Oceanside, Calif. |
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1776 Men’s Grooming Parlor in Memphis, Tenn. | |||||||||||
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Barbon Barbershop in Austin, Texas |
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Scout’s Barber Shop in Nashville, Tenn. | |||||||||||
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The Cut & Shave Barber Shop in Houston |
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Burke & Payne Barber Co. in Philadelphia | |||||||||||
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Aidan Gill for Men in Baton Rouge, La. |
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True Gents Barbershop in Staten Island, N.Y. |
The remaining “Great American Road Trip” tour stops from today through September 27 include:
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“Steve the Barber” Darius in Harlem, N.Y. |
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Bostonian Barbershop in Boston | ||||||||||
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Arturo & Sons Barbershop in Branford, Conn. |
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George’s Barbershop in Saugus, Mass. |
More than half of the barbers participating in the “Great American Road Trip” are members of the CREMO Barber Brigade™, a select group of the nation’s top grooming shops. Members receive national and regional resources on men’s mental health, grooming products and exclusive CREMO samples, plus a stipend to use towards the shop’s individual effort to create a more inviting space that supports their community. Brigade members have applied their stipend towards the installation of Wi-Fi, purchasing beverages and snacks for customers to enjoy while visiting, making physical improvements to customer waiting spaces, and investing in programming. With these shop improvements, barbers can sustain an even more welcoming place where customers can gather, open up, and form community and camaraderie. A video illustrating some of the Barber Brigade conversations on men’s mental health can be seen here: https://youtu.be/TlRuP9vL2-w.
The 2018 CREMO “Great American Road Trip” highlights have included:
* Visits to more than 20 cities including Laguna Beach, Calif.; San Diego; Tucson, Ariz.; Roswell, N.M.; Austin, Texas; Houston; Baton Rouge, La.; New Orleans; Memphis, Tenn.; Nashville, Tenn.; Knoxville, Tenn.; Louisville, Ky.; Pittsburgh, Pa.; Philadelphia; Staten Island, N.Y.; Harlem, N.Y.; NYC; Branford, Conn.; Boston; and Saugus, Mass.
* Complimentary professional haircuts, beard trims and shaves, along with free grooming products for lucky gents of all ages. CREMO barbers and social media personalities also have stopped by to provide styling tips and demonstrate the new CREMO “Barber Grade” line of hair care styling products
* Educational content, tips and helpful resources to promote men’s mental health awareness
* CREMO “Super Fans” surprise reunions, complete with a grooming makeover and special visit to their hometowns
* From coast to coast, a GMC Sierra 1500 Denali Ultimate 4WD Crew Cab, courtesy of Mataga of Stockton, Calif.; has towed the CREMO Whirlaway
For more information about the “Great American Road Trip,” please follow CREMO on Instagram @cremocompany and #CremoRoadTrip and #GreatAmericanRoadTrip online.
CREMO believes everyone deserves unpretentious luxury when grooming – or in other words, high performance at an affordable price point. Today, CREMO is behind the #1 beard brand in the country (source: Nielsen) and the #1 selling shave cream on Amazon, with its signature “astonishingly superior” original shave cream named a “GQ Best Grooming Product” (source: GQ Magazine Grooming Awards 2017).
About CREMO
As the fastest growing men’s grooming company in the U.S., CREMO offers a full line of shave, beard, hair and body products that deliver astonishingly superior results. CREMO’s category-defining products are made by an experienced team of chemists who are experts in skin care. We are committed to developing superior performing CREMO products that use the best ingredients to deliver noticeable, dramatic results.
More information about CREMO products may be found online at http://cremocompany.com. CREMO is also on Instagram @cremocompany and Twitter at http://twitter.com/cremocompany and uses the social media hashtags #cremo and #cremocompany. Press inquiries or product requests may be directed to Jessica del Mundo at jessica@10storyhouse.com or press@cremocompany.com.
