TORONTO--(BUSINESS WIRE)--IZEA, Inc. (NASDAQ: IZEA), the premier online marketplace connecting brands and publishers with influential content creators, has been invited to present its 2018 State of the Creator Economy research as a keynote address at the Ad Standards Canada Annual Meeting. The event is scheduled for Tuesday, May 1, 2018 at the Toronto Region Board of Trade’s Lennox Hall.
Tiffany Heimpel, Managing Director for IZEA Canada, will share with attendees an exclusive first-look the 2018 findings. The study, now in its eighth year and developed by esteemed researcher Jana O’Brien at The Right Brain, is the largest independent, North American view of both the influencer and content marketing categories from the vantage points of creators, consumers, and marketers.
“With the dramatic growth of influencer and content marketing in Canada, IZEA is honored to be able to share this dynamic body of knowledge with the advertising community in-whole,” says Heimpel. “As a leader both domestically and globally, we feel it is our responsibility to invest in independent research and share those learnings as a basis for industry education.”
Also presenting at the ASC Annual Meeting is David Herle of The Gandalf Group, who will deliver Ad Standards’ analysis of findings on topics including Consumer Trust in Advertising, Consumer Perceptions of Online Influencers, and Brand Trust in Key Advertising Sectors.
For more information on the Ad Standards Annual Meeting and Research Presentations, please visit http://adstandards.com/en/Events/201805AGMToronto.asp.
About IZEA
IZEA operates IZEAx, the premier online marketplace that connects marketers with influential content creators. IZEAx automates influencer marketing and custom content development, allowing brands and agencies to scale their marketing programs. IZEA creators include leading social media influencers and accredited journalists. Creators are compensated for producing unique content such as long and short form text, videos, photos, status updates, and illustrations for marketers and distributing such content on behalf of marketers through their personal websites, blogs, and social media channels. Marketers receive influential consumer content and engaging, shareable stories that drive awareness. For more information about IZEA, visit https://izea.com.
Safe Harbor Statement
This press release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based largely on IZEA's expectations and are subject to a number of risks and uncertainties, certain of which are beyond IZEA's control. Actual results could differ materially from these forward-looking statements as a result of, among other factors, competitive conditions in the content and social sponsorship segment in which IZEA operates, failure to popularize one or more of the marketplace platforms of IZEA and changing economic conditions that are less favorable than expected. In light of these risks and uncertainties, there can be no assurance that the forward-looking information contained in this respect will in fact occur.
