DUBLIN--(BUSINESS WIRE)--The "OTT Video in the Middle East and North Africa: Trends and Forecasts 2017-2022" report has been added to ResearchAndMarkets.com's offering.
The over-the-top (OTT) video revolution' is likely to bypass the Middle East and North Africa (MENA) - only an affluent minority will be willing to pay for services. Spend will increase at a CAGR of 16% but from a very low base as pay TV, operator-funded models and piracy constrain take-up.
This report provides:
- forecasts for the number of premium OTT video users, spend and average spend per user (ASPU)
- forecasts split by category of OTT video service - linear channels, linear events, TVoD (rental), TVoD (ownership) and SVoD
- forecasts for four individual countries, and the Middle East and North Africa as a whole
- an overview of the trends and drivers in the market.
Key performance indicators:
- Users/subscribers
- Population penetration
- Spend
- ASPU
All of the above split by the following categories of OTT video service:
- Linear - channels (paid-for and free)
- Linear - events
- TVoD - rental
- TVoD - ownership
- SVoD (paid-for and free)
Also split by device type:
- Smartphone
- Tablet
- PC
- TV set (including STB, smart TVs, consoles and other streamers)
Key Topics Covered:
- Executive summary
- Premium OTT video retail revenue will almost double in the next 5 years, but the strong, established free-and pay-TV markets will limit growth
- How we classify services in this forecast
- Retail revenue growth will be driven by SVoD because linear services are likely to be funded through B2B2C operator partnerships
- Key recommendations
- Regional forecasts and country comparison
- Worldwide: The OTT video revolution' is likely to bypass MENA -only an affluent minority will be willing to pay for services
- MENA: Spend will increase at a CAGR of 16% but from a very low base, as pay TV, operator-funded models and piracy constrain take-up
- MENA: There is a consistently low penetration of premium OTT video across the region, and SVoD is the most popular application
- Country forecasts
- Oman: OTT video will remain a nascent market for the next five years
- Qatar: OTT video take-up will be strong compared to that in the rest of the region
- Saudi Arabia: A high ASPU will be maintained as original content appeals to a minority of high spenders
- UAE: Retail revenue will double to USD66 million by 2022
- Forecast methodology and assumptions
- Spend forecasts focus on the direct flow of money between consumers and OTT video providers
For more information about this report visit https://www.researchandmarkets.com/research/6k5qzv/ott_video_in_the?w=4
