CYPRESS, Calif.--(BUSINESS WIRE)--Mitsubishi Motors North America, Inc. (MMNA) reported January 2018 sales of 8,480 units sold, up 31.3 percent over January 2017. Coming off a strong sales year in 2017 where Mitsubishi Motors was the fastest-growing non-luxury brand in the U.S.*, it posted its best January sales since 2007.
Mitsubishi’s sales surge in January was led by its family of CUVs, which posted sales gains of 82.1 percent. Outlander sales were up a significant 78.9 percent with 3,020 units sold. Outlander Sport recorded sales of 3,379, up 69.8 percent over last January. The environmentally friendly all-new 2018 Outlander PHEV, a halo to the brand, began shipping in December and is making its way to dealerships across the country.
“The brand had a tremendous year in 2017 and led the industry (non-luxury brands) in growth, but our goals are set much higher, and we are not resting on our recent success. As January shows, we are poised for a very strong 2018 and have the right products to achieve our targets,” said Don Swearingen, executive vice president and chief operating officer, MMNA. “The Mitsubishi CUV family of Outlander Sport, Outlander and Outlander PHEV offer consumers in every walk of life a vehicle to meet their needs.”
For more information on Mitsubishi Motors, please visit media.mitsubishicars.com.
| January | YTD | |||||||||||||||
| 2018 | 2017 | 2018 | 2017 | |||||||||||||
| Mirage | 1103 | 1311 | 1103 | 1311 | ||||||||||||
| Lancer | 678 | 1468 | 678 | 1468 | ||||||||||||
| Outlander Sport | 3379 | 1990 | 3379 | 1990 | ||||||||||||
| Outlander | 3020 | 1688 | 3020 | 1688 | ||||||||||||
| Outlander PHEV | 300 | 0 | 300 | 0 | ||||||||||||
| Total | 8480 | 6457 | 8480 | 6457 | ||||||||||||
* Wards Auto December 2017 U.S. Light Vehicle Industry Sales Report
About Mitsubishi Motors North America, Inc.
Mitsubishi Motors North America, Inc. (MMNA) is responsible for all research and development, marketing, and sales for Mitsubishi Motors in the United States. MMNA sells sedans and crossovers/SUVs through a network of approximately 360 dealers. MMNA is leading the way in the development of highly efficient, affordably priced new gasoline-powered automobiles while using its industry-leading knowledge in battery electric vehicles to develop future EV and PHEV models. Mitsubishi has been producing cars for over 100 years. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.
