WEST HOLLYWOOD--(BUSINESS WIRE)--FabFitFun, a leading women’s lifestyle brand, announced plans to significantly expand its video capabilities and content library for its streaming service FabFitFunTV. Since launching in March, more than 400,000 videos have been viewed on FabFitFunTV by nearly 40 percent of FabFitFun’s members on the site. The company also released a FabFitFunTV app for Apple TV and Amazon Fire, allowing members to stream FabFitFunTV content on a variety of devices. A Roku app will be available early next year.
Additionally, during the month of January, FabFitfun will make a selection of cooking and fitness content available for free to non-members as part of its “New Year, New You” campaign. The campaign will feature healthy cooking videos from chefs Silvia Baldini, winner of Food Network’s “Chopped,” and Pamela Salzman, an LA-based cookbook author. FabFitFun will also premiere a new fitness video every day, including a series of Facebook Live workouts with well-known influencers across a variety of different fitness genres.
“FabFitFunTV is another way for us to put our members first and deliver more value to them -- beyond their seasonal boxes. The response so far has been incredible,” said Michael Broukhim, co-founder and Co-CEO. “Our emphasis on content is a return to our roots as a media company -- its a core strength we’re excited to build on and leverage to benefit the FabFitFun community and all our partners.”
The company also announced the hiring of Carter Baldwin as Vice President of Content. A creative executive with 20 years of experience, spanning everything from Hollywood studios to Silicon Beach startups, Baldwin will oversee all of FabFitFun’s creative including original content, advertising and strategic influencer content partnerships.
“Content is part of FabFitFun’s DNA,” said Baldwin. “We’re excited to build on the momentum of our FabFitFunTV launch earlier this year with the opening of FabFitFun Studios at our newly-expanded headquarters. We expect the space to be a hub for collaboration with our influencer and brand partners to create original content exclusively for our community.”
New FabFitFunTV content includes:
- Silvia Baldini (winner of Food Network’s “Chopped”) – cooking content featuring “Everyday Feasts”
- Pamela Salzman – heart healthy cooking content from an LA favorite cookbook author
- Rachel Brathen “Yoga Girl”– yoga classes from premium yoga outlet: OneOEight FitnessPrevail Boxing – Boxing-inspired workouts from a celebrity favorite studio
- Grokker – category-spanning fitness content
- Exhale Spa – fusion classes that combine pilates, ballet, yoga, and strength training
- The Barre Code – full body workout incorporating the best of barre
- Burn60 – interval training with the FabFitFunTV fitness ball
FabFitFunTV includes dozens of videos organized by category such as cooking, meditation, dance, yoga, cardio, boxing and more. Videos are available in various lengths of time from eight minutes to a full hour and are suitable for a range of skill levels. All videos are available on-demand with no limit on repeating videos and new content is constantly being added.
About FabFitFun:
Founded in 2010 by Co-CEOs Daniel and Michael Broukhim and Editor-in-Chief Katie Rosen Kitchens, FabFitFun is a lifestyle membership that inspires women to lead happier, healthier lives through product and brand discovery. Its flagship service, the FabFitFun Box, delivers a curated collection of full-size products across beauty, fashion, wellness, fitness, home, technology and beyond – each season. In addition to the box, FabFitFun members receive access to FabFitFunTV, a streaming video service that offers on-demand workouts; daily lifestyle content; the FabFitFun online Community; members-only shopping experiences like add-ons, warehouse sales, capsule collections and a perks dashboard, and the FabFitFun mobile app. Join FabFitFun by visiting fabfitfun.com.
