DETROIT--(BUSINESS WIRE)--Today, Graham Media Group announced the launch of their podcast division which is uniquely positioned to offer compelling, original audio content.
“We are excited to partner with our seven TV stations and other producers to bring captivating stories to new audiences. This allows us to use our community connections to give listeners more of the stories we know they love,” said Catherine Badalamente, Graham Media Group’s Vice President of Digital Media.
First to launch is “Mismatch,” a series produced in partnership with WDIV-Local 4 (Detroit). “Mismatch” explores stories about the incompatible, the unsuitable, and the out-of-step. The series is hosted and written by veteran TV journalist Roger Weber. It was also produced and edited by Zak Rosen, a Detroit-based audio producer who has worked with NPR, the BBC, Michigan Radio, WDET, Gimlet, Panoply and his own wife on their podcast, “Pregnant Pause with Zak and Shira.”
“Roger is one of the all-time great storytellers. For more than 40 years, he’s been skillful at telling the big stories with honesty and heart,” said Badalamente.
“Mismatch” explores things in life that just don’t fit. Square pegs in the round holes of relationships, culture and history. First season listeners will hear about the unlikely romance of an automotive heir and a telephone operator, and how their honeymoon ended in tragedy; President Richard Nixon and Baseball Hall of Fame manager Sparky Anderson coming together for a Detroit television program; a commercial jingle songwriter who is asked to write about one of the darkest chapters in history; a successful restaurant forced to change its name after people called it offensive; and how a remote island in Lake Superior faces an ecological mismatch.
“Podcasts flex different creative muscles for broadcasters and I’m thoroughly enjoying the freedom and intimacy of taking an old art form and bringing it to new technology,” said Weber. “Our stories are compelling, comical and, at times, inspiring.”
The first two episodes are released today with weekly release of each of the remaining six episodes. All will be available for download on mismatchpodcast.com, Apple Podcasts, Google Play and wherever podcasts can be downloaded.
“Our stations are the voices of our communities and full of smart and engaging storytellers,” said Emily Barr, President and CEO of Graham Media Group. “Podcasts are a natural extension of what we are really good at doing. Graham Media Group has some great podcasts in the hopper. We are excited to share them.”
About Graham Media Group
Graham Media Group, Inc. (www.GrahamMedia.com), a subsidiary of Graham Holdings Company (NYSE: GHC), owns seven local TV stations—each in a top-70 market and all recognized as news leaders—reaching 6.9% of U.S. television households: KPRC–Houston and WDIV–Detroit (NBC); WSLS - Roanoke (NBC); KSAT–San Antonio (ABC); WKMG–Orlando (CBS); WJXT–Jacksonville (independent); and WCWJ - Jacksonville (CW). The stations also broadcast digital channels focused on classic television and operate market-leading websites, mobile sites and mobile apps that deliver breaking news, weather and community news, reaching millions of users across each platform. Graham Media Group owns SocialNewsDesk, a leading provider of social media software solutions used in more than 2,000 newsrooms across 5 continents.
