NEW YORK--(BUSINESS WIRE)--SheKnows Media, a leading women’s media company with more than 300 million social media fans and followers whose owned and operated brands include SheKnows.com, BlogHer, STYLECASTER and HelloFlo, today announced that its reach is the highest it’s ever been at 89 million unique visitors per month following a 65 percent increase between September and November 2017, according to comScore.1
SheKnows Media now ranks among the top four in comScore’s Female Audience in Lifestyles Category, jumping ahead of contenders that include Meredith, Hearst, TIME Inc., Bustle, POPSUGAR and Refinery29. comScore also reveals that 24.6 million millennial women ages 18 to 34 visit SheKnows Media’s sites each month, significantly outpacing that of Bustle (16 million), POPSUGAR (7.7 million), and Refinery29 (8.5 million).2
In addition to ongoing efforts to deliver purpose-driven content that builds community, celebrates authentic female voices and stays true to its mission of women inspiring women, SheKnows Media’s growth can be attributed to its major investment in advertising technology, which serves premium targeted audience at scale for programmatic and private marketplace brand partners. Programmatic sales became the main source of the Company’s revenue for the first time in the fourth quarter of 2017, representing a three-fold increase over programmatic revenue generated in the same quarter last year.
SheKnows Media also attributes its growth to a keen focus on women’s health and wellness. In late September 2017, the Company announced that its highly anticipated 2018 BlogHer event series – a key competitive differentiator – would kick off with a conference for approximately 500 top health and wellness female content creators, social media influencers, experts and advocates.
Taking place Jan. 30-31 in New York and featuring premier speakers including Arianna Huffington, Jillian Michaels, Camila Alves McConaughey and key influencers like the Balanced Blonde’s Jordan Younger, celebrity trainer and nutritionist Kelly LeVeque and Latham Thomas, Founder of Mama Glow, #BlogHer18 Health has already surpassed all other BlogHer conferences in terms of revenue from sponsorships.
“After introducing health and wellness content at our annual #BlogHer17 conference, we realized there is an ardent desire to move the women’s health and wellness conversation forward, which dovetails nicely with our mission of helping women use their voices for good,” said Samantha Skey, President, SheKnows Media. “We also discovered this opened us to a viable market we had not yet tapped into, particularly among pharmaceutical brands that seek unique and meaningful ways to connect directly with our online audience and the women who attend our conferences. Developing a robust health and wellness presence makes good sense for our business.”
SheKnows Media’s advantage in the health and wellness space is reflected in the numbers: According to comScore, the Company’s 89 million unique visitors per month far exceeds that of health endemic sites like WebMD (75 million), Healthline (47 million), Everyday Health (44 million), and LIVESTRONG (27 million).1
A look at new health content published each month on SheKnows Media sites shows a 49 percent YTD growth in users, and a 25 percent YTD increase in pageviews since January 2017.3
In early 2018, SheKnows Media will integrate the HelloFlo website and its popular “Learn From Her” platform into SheKnows.com. There, the HelloFlo brand will continue to live as the site’s main health content hub, addressing topics that range from reproductive and sexual health; to healthy lifestyle tips and techniques; to understanding and destigmatizing mental illness; to maternal health; to body positivity; to the latest medical breakthroughs and more.
Philippe Guelton, SheKnows Media’s Chief Executive Officer, added, “Amid a year marked by massive consolidation and technological shifts that have forever changed the publishing industry, SheKnows Media is gaining greater market share and reach. We will deliver both growth and profitability in the fourth quarter of 2017. That’s a true testament to our steadfast approach of providing our audience with entertaining, inspiring and useful content they can’t get anywhere else, as well as our ability to sense and act on opportunities like women’s health where we can have the greatest impact.”
To learn more, visit SheKnows Media at www.sheknowsmedia.com.
Sources:
1. comScore MediaMetrix Multi-Platform November 2017
2. comScore
Media Metrix Total Internet: Females: 18-34 Lifestyles November 2017
3.
Google Analytics Premium, November 2017 vs. January 2017.
About SheKnows Media
SheKnows Media is a top women’s lifestyle digital media company with 89 million unique visitors per month (comScore) and more than 300 million social media fans and followers. The company operates a family of leading media properties that include SheKnows.com, BlogHer.com, STYLECASTER.com and HelloFlo.com. With a mission of women inspiring women, SheKnows Media is revolutionizing the publishing industry by forging a new kind of model that seamlessly integrates users, editors and content creators onto a single platform designed to empower all women to discover, share and create. Whether it’s parenting or pop culture, fashion or food, DIY or décor, our award-winning editorial team, Experts, bloggers and social media influencers produce authentic and on-trend content every day. We dig deep to learn what makes our audience tick, revealing unexpected insights on women and digital media. Our robust, end-to-end suite of premium branded content and influencer marketing solutions generate nearly 1 billion ad impressions per month (sources: DFP), allowing brands to distribute authentic content and integrated advertising at scale.
SheKnows Media is based in New York and Scottsdale, Ariz., with offices in Los Angeles and Chicago. We also operate internationally in Canada, Australia and the United Kingdom.
