LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest marketing mix optimization study on the banking sector. A renowned investment banking company wanted to regulate the business drivers and accordingly allocate company resources. The client was able to assess the effectiveness of marketing campaigns and reallocate their marketing spend.
According to the marketing mix modeling experts at Quantzig, “Major organizations in the banking sector are adopting marketing mix modeling to optimize advertisement investments and generate sales growth and revenue.”
In this highly competitive environment, banking companies are relying on marketing techniques to improve campaign effectiveness and enhance returns on their marketing investment. With an aim to stay relevant in the market, investment bankers are turning toward marketing mix modeling to improve their marketing campaigns and plan their strategic development.
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The solution presented by Quantzig helped the client to efficiently monitor and evaluate the impact of marketing campaigns based on revenue. The client was able to attain actionable insights on sales and market share. Also, the client was able to drive more profitable promotions and enhance the overall business outcome.
This marketing mix modeling solution provided benefits that helped the client to:
- Assess the impact of past campaigns and business performance
- Answer the most generic questions on the future spending patterns
- To read more, request a free proposal
This marketing mix modeling solution offered predictive insights on:
- Understanding the impact of traditional, digital, and social media on sales performance
- Improving the business growth by 20% and achieving better returns on marketing investments
- To read more, request a free proposal
View the complete marketing mix modeling here:
https://www.quantzig.com/content/marketing-mix-modeling-investment-banking
About Quantzig
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 12 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on all of Quantzig’s services and the solutions they have provided to Fortune 500 clients across all industries, please contact us.
