DUBLIN--(BUSINESS WIRE)--The "Digital Intelligence Platform Market - Global Forecast to 2022" report has been added to Research and Markets' offering.
The global digital intelligence market is projected to grow from USD 5.65 Billion in 2017 to USD 13.96 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 19.8% from 2017 to 2022.
Factors such as adoption of digital intelligence platforms for competitive differentiation and increase in customer retention activity, rising focus on social media analytics and personalization, and the need for optimizing digital experiences across all touchpoints are expected to drive the digital intelligence platform market. Data silos and complexity of data integration and lack of digital skillset and resources can restrain the growth of the market.
Based on touchpoint, the company website segment is estimated to lead the digital intelligence platform market in 2017, as company websites help in gathering customer feedback via online surveys and online chat services. Moreover, with the help of web analytics, companies can analyze customer behavior and feedback obtained to drive customer-centric business decisions.
Based on organization size, the large enterprises segment is estimated to lead the digital intelligence platform market in 2017, as large enterprises are investing towards enhancing customer experience. Today, large organizations are adopting digital intelligence platforms to extract meaningful real-time insights from customers, thereby, fulfilling the demands of customers for quality products and services.
Companies Mentioned
- Adobe Systems
- Cxense
- Ensighten
- Evergage
- IBM
- Kissmetrics
- Localytics
- Mixpanel
- New Relic
- Optimizely
- Sas Institute
- Tealium
- Webtrekk
Key Topics Covered:
1 Introduction
2 Research Methodology
3 Executive Summary
4 Premium Insights
5 Market Overview
6 Digital Intelligence Platform Market, By Component
7 Digital Intelligence Platform Market, By Touchpoint
8 Digital Intelligence Platform Market, By Organization Size
9 Digital Intelligence Platform Market, By Vertical
10 Digital Intelligence Platform Market, By Region
11 Competitive Landscape
12 Company Profiles
For more information about this report visit https://www.researchandmarkets.com/research/7d2w86/digital
