DUBLIN--(BUSINESS WIRE)--The "Global TV Advertising - Procurement Market Intelligence Report" report has been added to Research and Markets' offering.
Global TV Advertising Market provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.
TV advertising drives social media brand engagement. With the increased number of advertisements broadcasted on TV, buyers need to emphasize on effectively engaging with their audiences to drive business outcomes. As buyers are opting for integrated marketing campaigns, there is a significant impact of TV advertising on social media brand engagement. For instance, it has been increasingly observed that a consumer who is watching an advertisement on TV will tend to search for the same brand on a secondary device (mobile devices, including laptops) simultaneously in case the person has the intent to purchase the product.
The report provides actionable insights to improve source-to-contract cycle performance in the Global TV Advertising Market. It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.
Category driver:
- TV advertising drives social media brand engagement
Category constraints
- Difficulty in forecasting effectiveness
Procurement best practices
- Adopt latest trends in technology
Key Topics Covered:
Part 1: Category at a Glance
Part 2: Scope of the Report
- Category Definition
- Research Methodology
Part 3: Market Insights
- Category Spend Analysis
- Category Maturity by Regions
- Demand-Supply Shifts
- Regional Demand-Supply Snapshot
- Global Molasses Production Hubs
- Market Developments
- Regional Impact of Trends
- Key Category Growth Drivers and Corresponding Regional Impacts
- Major Category Growth Constraints and Corresponding Regional Impacts
- Key Current Technological Innovations
- Major Regulatory Frameworks
- Strategic Sustainability Practices
- Porter's Five Forces
- PESTLE Analysis
Part 4: Supply Market Insights
- Supplier Operational Capability Matrix
- Other Prominent Suppliers by Region: Operational Capability Matrix
- Supplier Functional Capability Matrix
- Other Prominent Suppliers by Region: Functional Capability Matrix
- Key Clients/Partners
- Supplier Cost Breakup
- Supplier Positioning Matrix
Part 5: Pricing Insights
- Pricing Models Snapshot
- Pricing Models - Pros and Cons
- Indicative Pricing
Part 6: Procurement Insights
- Major Category Requirements
- Major Procurement Pain Points
- Category Sourcing Evolution Matrix
- Procurement Best Practices
- Cost-saving Opportunities
- Supplier Selection Criteria
- Category Negotiation Strategies
- SLA Terms
- Supplier Evaluation Criteria
- Category Risk Analysis
Part 7: Top Five Suppliers
- BBDO
- Leo Burnett
- Ogilvy & Mather
- McCann
- Saatchi & Saatchi
For more information about this report visit https://www.researchandmarkets.com/research/2529pf/global_tv
