DUBLIN--(BUSINESS WIRE)--The "Outlook of Internet Protocol Television (IPTV) Market in Argentina, Brazil and Colombia, 2017" report has been added to Research and Markets' offering.
The Industry Docket gauges the business opportunity for converged media services in Latin America, identifying the hottest markets for investment and scope for near term IPTV launch. It formulates a go-to-market strategy to penetrate such markets leveraging existing telecom and pay TV operators. The potential challenges of establishing triple-play or multiple play services and the tune of capital required are assessed in the study.
This study validates the concept of managed services like linear TV, video on demand, internet access and other IP-based offerings from a TV head end to the last mile using private telecom infrastructure. It also evaluates an international business strategy where global participants can leverage local operators to set up converged services.
It also provides an understanding of the growth opportunities across regions, shortlisting countries to pursue in the short and long terms, validate its concept across a few key industry stakeholders, formulate its pricing and business strategy and understand the market landscape in countries of interest.
A highly concentrated telecom market and mature pay TV services validate the demand and the vested interest from industry stakeholders. With state support and international investment, the opportunities for growth in the region are tremendous. This is reiterated by the success of Netflix and local OTT, IPTV offerings in select countries.
Key Topics Covered:
Regional Overview
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Telcos Pay TV Operators pressurized to offer bundled services catering
to linear TV, broadband, OTT & VOD; active efforts to increase last
mile connectivity with IP
IPTV Outlook:Argentina, Brazil, Colombia
- Government setup, policy overhaul and opening investment opportunities improve; Spectrum allocation, 4G services and OTT applications gain momentum
- Leading market stakeholders migrate toward a converged environment to offer quintuple play services, affirming value proposition for investors
- Regulations allowing cable operators to provide telephony and telcos to offer TV will enable services diversity
- Company Profile - Cablevisin-Fibertel, Argentina
- Affordable services with complete digital penetration priority in a stagnating ICT market
- Telco competition primarily driven by TV; initiatives among market leaders exist to scale up IPTV services and create bundles at aggressive prices
- A market with vast potential for international operators to build converged services, despite challenging market conditions
- Company Profile - Telefnica Vivo, Brazil
- Colombia fully committed to increase Digital TV and broadband penetration
- Improved political stability leads providers to expand their operations by bundling triple-play services into a single device
- Colombia is the third most promising market in LATAM owing to an informed demography seeking high-tech solutions
- Company Profile - Claro, Colombia
Going Forward
- Focus of key decision makers toward timely implementation and roll-out of services
- Deeper market analysis aided with roadmaps on the subsequent steps toward investment opportunities
- Argentina at the forefront of converged services with high appetite and digital readiness to adopt new services
- With Brazil leading the region in most ICT indicators and infrastructural developments, it will pioneer the next adoption cycle in the next 5 years
- As Colombia recovers from slow growth, opportunities emerge among ISPs to leverage high smartphone usage to popularize triple-play services
Companies Mentioned
- Cablevisin-Fibertel
- Claro
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Netflix
- Telefnica Vivo
For more information about this report visit https://www.researchandmarkets.com/research/7kf9qx/outlook_of
