DUBLIN--(BUSINESS WIRE)--The "Global Loyalty Management Market - Analysis of Growth, Trends Progress and Challenges (2016 - 2021)" report has been added to Research and Markets' offering.
The global loyalty management market has been valued at USD 1.56 billion in 2015 and is projected to reach USD 4.71 billion by the end of 2020 growing at a CAGR of 24.73%.
Loyalty programs are specially designed to reward customers for their past purchases and to provide them with incentives for making future purchases. A rewards program enables cross-selling, retention and improved customer penetration along with providing strong value offer to the customer. A typical loyalty management system comprises of various operational parameters such as program design, transaction types, and funding options. It also includes value parameters such as redemption options, redemption thresholds, and earn rates.
Many organizations have increased their spending on loyalty programs due to their offerings, which include expanded coverage to everyday consumer purchases, innovative rewards leading to an increased scope for customer retention and response, and collaboration opportunities for enhanced services. The key operational drivers for this market include the frequent shift of end-user demographics, rise in new mobile technologies like connecting to the market with various apps, increased organizational focus on customer segmentation for effective loyalty management programs and an increasing number of card holders. While lower customer awareness and various rules and regulations imposed by the government, impede the growth of the market. Various organizations are now investing in many card loyalty technologies providing an opportunity for the growth of the market. In order to match the sophistication of online reward management solution, many organizations tend to choose loyalty management solutions provided by various vendors.
Companies Mentioned:
- Aimia
- IBM
- Oracle Corporation
- Comarch
- Loyalty Lab
- Sap
- Alcatel Lucent
- Fidelity Information Services
- Tibco
- Maritz
Key Topics Covered:
1. Introduction
2. Key Findings of the Study
3. Market Overview
4. Market Dynamics
5. Market Segmentation
6. By Geography
7. Vendor Market Share Analysis
8. Company Profile
9. Future of Global Loyalty Management Market
For more information about this report visit https://www.researchandmarkets.com/research/p725rq/global_loyalty
