DENVER, SYDNEY & BRISTOL, England--(BUSINESS WIRE)--In its new eBook, The Adaptive Marketer™ Top 10, Alterian offers a detailed inside view of the unique competitive edge businesses gain using these ten adaptive marketing techniques to deliver a real-time adaptive customer experience that maximizes revenue with each individual customer.
The Adaptive Marketer™ Top 10 contains proven results and specific examples of how marketers can create the most relevant and profitable customer experience possible. Only Adaptive Marketers can personalize messaging in real-time -- less than 100 milliseconds -- no matter where and when an interaction occurs, using both historical information and in-the-moment behavior data. This ensures that marketers are maximizing every opportunity with customers.
“Whether it’s adapting externally to customers’ unpredictable behavior or adapting internally at a brand’s organization, the time has come for traditional marketers to become adaptive marketers,” said Bob Hale, Alterian CEO. “To show how, we’ve created this 45-page eBook that shares the top ten ways adaptive marketers can surpass traditional marketing by converting their customer experience into their most competitive and unique advantage.”
Download The Adaptive Marketer Top 10 eBook here.
1. Opportunity Trees
Not journey maps: dynamic
Opportunity Trees™ where customers control their journey and marketers
create an adaptive customer experience based on the full and latest
state of each customer profile
2. Adaptive Marketer Data Environment
Centralized and
consolidated customer data at their fingertips; marketing-specific
format for a single source of truth that they control instead of IT
3. Real-time Adaptive Customer Counts
Bypass IT and
slow tools to get answers to their own questions on their own time in
seconds!
4. Engineered Fields
Quickly edit and add new
customer data variables on their own to make sure all customer data
always adapts to specific marketing needs
5. Single Event View Reporting
Holistic, real-time
view of what’s going on inside their ecosystem at all times across
multiple simultaneous campaigns
6. Integrated Audience Segments
Immediately turn
insights into action within seconds using the same tool
7. Real-time Adaptive Email Campaigns
Email messaging
stays relevant no matter what change in omni-channel customer behavior
8. Real-time Adaptive Omni-Channel Campaigns
Automate
personalized messaging across the entire ecosystem that adapts to
system-wide customer behavior in real-time no matter where or when
9. Real-time Adaptive Display Ad Targeting
Extend the
adaptive customer experience across the internet to accurately identify
and personalize customer ad experiences anywhere online
10. Real-time Adaptive Attribution
Analyze the
impacts of both marketing and advertising interactions to see what it
takes to get customers and prospects to convert, and the true ROI
Get the full story on how to become an adaptive marketer, read The Adaptive Marketer Top 10 eBook here.
About Alterian
With over 20 years of experience, Alterian
helps marketers around the world adapt to the unpredictable behavior of
their customers so they can always send the right message no matter
where and when an interaction occurs using the Chameleon™ Adaptive
Customer Experience™ Platform.
Visit alterian.com to see how Adaptive Marketers™ are maximizing every opportunity to increase the lifetime value of each customer, one relationship at a time. Alterian is headquartered in Denver, with offices in Bristol, UK and Sydney, Australia. Follow Alterian on Twitter and LinkedIn.
