STERLING, Va.--(BUSINESS WIRE)--Neustar, Inc., a trusted, neutral provider of real-time information services, today announced that it is partnering with J.D. Power, the global leader in consumer insights and data and analytics, to offer a new advanced automotive audiences solution. The new solution will combine Neustar’s trusted identity with J.D. Power’s real-time Power Information Network (PIN) to help brands and agencies deliver hyper-personalized and relevant messages to automotive consumers and prospects.
Coming together for the first time, J.D. Power and Neustar have established a one-of-a-kind automotive marketing solution that provides advertisers with greater precision, quality and reach when delivering connected customer experiences to real audiences across multiple channels and screens. Neustar offers one of the leading digital audiences solutions with more than 20,000 audiences available in its AdAdvisor Audiences®. Together with J.D. Power’s audience seeds, a unique set of valuable automotive data, this partnership sets a new standard for automotive audiences. J.D. Power collects real-time automotive data from more than 14,000 dealerships, giving advertisers unparalleled access to automotive data that allows them to deliver the right message to the right people at the right time along the path to purchase.
“The standards for audience data are highly variable across the industry. Nowhere has this been more apparent than in automotive, where the cost of using stale, outdated data means waiting for years before the buyer is back in market,” said Julie Fleischer, Vice President, Marketing Solutions, Neustar. “Most data providers start with limited data and limitless assumptions, creating audience segments that may be flawed, inaccurate, and out-of-date. By partnering with J.D. Power, we are setting a new standard for what actionable, verified, fresh automotive audiences should look like. When you only get one chance at selling to a customer every four or more years, you shouldn’t have to rely on trial and error to identify and serve your target. Better data sells more cars.”
J.D. Power captures same-day automotive sales data from more than 14,000 dealerships, receives over 1 billion purchase data points including information on incentive buyers, finance method, decision makers and leasing terms. Combining J.D. Power’s sales data precision, real-time data access, scale, true matching capabilities and sheer volume of purchase information with Neustar’s unmatched identity mapping capabilities using its OneID® system, gives advertisers best-in-class actionable audiences for targeting across offline and online channels, including mobile, OTT and addressable TV.
“Our industry has long needed an automotive audience standard that is founded on rich, real-time, constantly updated and quality assured data,” said Bernardo Rodriguez, Chief Digital Officer, J.D. Power. “Combining Neustar’s trusted identity with audience seeds from our robust Power Information Network gives advertisers a dependable way to build audience segments without any data gaps and extra cost.”
The partnership is rooted in Neustar’s authoritative OneID system, which is responsible for collecting, corroborating, and validating consumer and business identities, provides advertisers with the highest possible quality match rates and reach across all marketing channels, both online and offline. While most vendors typically only incorporate online behaviors to understand a consumer, reducing scale, Neustar’s unique approach consists of taking offline data sources and combining them with online behavior to create a comprehensive view of the customer.
Neustar will be hosting a panel at the Automotive Marketing Roundtable (AMR), the leading automotive marketing event, on October 24-25 in Las Vegas. Hear more about our partnership from Julie Fleischer as we discuss the state and trends of data quality and audiences in automotive.
About Neustar
Every day, the world generates roughly 2.5 quadrillion bits of data. Neustar isolates certain elements and analyzes, simplifies and edits them to make precise and valuable decisions that drive results. As one of the few companies capable of knowing with certainty who is on the other end of every interaction, we’re trusted by the world’s great brands to make critical decisions some 20 billion times a day. We help marketers send timely and relevant messages to the right people. Because we can authoritatively tell a client exactly who is calling or connecting with them, we make critical real-time responses possible. And the same comprehensive information that enables our clients to direct and manage orders also stops attackers. We know when someone isn’t who they claim to be, which helps stop fraud and denial of service before they’re a problem. Because we’re also an experienced manager of some of the world’s most complex databases, we help clients control their online identity, registering and protecting their domain name, and routing traffic to the correct network address. By linking the most essential information with the people who depend on it, we provide more than 11,000 clients worldwide with decisions—not just data. More information is available at https://www.neustar.biz.
About J.D. Power
J.D. Power is a global leader in consumer insights, advisory services and data and analytics. These capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. Established in 1968, J.D. Power is headquartered in Costa Mesa, Calif., and has offices serving North/South America, Asia Pacific and Europe. J.D. Power is a portfolio company of XIO Group, a global alternative investments and private equity firm headquartered in London, and is led by its four founders: Athene Li, Joseph Pacini, Murphy Qiao and Carsten Geyer.
