LONDON--(BUSINESS WIRE)--Infiniti Research, a global competitive intelligence solutions provider, has announced the release of their new market segmentation study on the medical devices industry. The client, a global surgical instruments manufacturer, wanted to devise robust strategies to identify ways to speed up the development of products in the surgical instruments industry. The client wanted to improve the profitability and competitiveness for their product offerings across target regions.
According to the market segmentation experts at Infiniti, “Manufacturers in the medical device industry are adopting effective market segmentation studies to achieve a stronger foothold in this market space and be more competitive.”
Advancements in technology are redefining the possibilities of healthcare delivery. The pressure on healthcare service providers to reduce healthcare expenditure and improve health systems has brought extraordinary changes to the medical device industry. With the help of market segmentation engagements, surgical instruments manufacturers can enhance their offerings across different market segments and gain a superior competitive advantage.
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The solution offered by Infiniti helped the client to segment products based on consumer needs and preferences. The client was able to identify the potential trends and opportunities in the surgical instruments industry and optimize current offerings to improve profitability. Additionally, the surgical instruments manufacturer was able to develop services, products, and marketing strategies to cater to the specific needs of customers.
This market segmentation solution provided benefits that helped the client to:
- Identify target segments and accordingly allocate resources
- Segment potential customers into sub-segments based on their preferences
- To know more, request a free proposal
This market segmentation solution offered predictive insights on:
- Benchmarking product offerings with their competitors
- Identifying new potential markets within the surgical instruments industry
- To know more, request a free proposal
View the complete case study on market segmentation assessment here:
https://www.infinitiresearch.com/casestudy/surgical-instruments-market-segmentation
About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.
With 14+ years of experience and offices across three continents, Infiniti Research has been instrumental in providing a complete range of competitive intelligence, strategy, and research services for over 550 companies across the globe.
