LONDON--(BUSINESS WIRE)--Infiniti Research, a global competitive intelligence solutions provider, has announced the release of their recent market intelligence study on the healthcare industry. The client, a global medical imaging firm, wanted to identify their potential customers and enter niche market segments. The primary objective of the medical imaging client was to assess the competitors’ market potential, build strong marketing strategies, and develop better engagement strategies.
According to the market intelligence experts at Infiniti, “The growth in technology has forced medical imaging companies to adopt market intelligence as it helps optimize efficiency in treatment patterns.”
Consumers of today are expecting their healthcare experience to be as convenient and transparent as their other purchasing experiences. As a result, companies in the medical imaging space have started focusing on offering products and services that focus more on meeting the end-users’ specific requirements to retain their market position amidst the increasing competition. Furthermore, the advent of advanced technology in the healthcare market space has also helped bridge the gap between consumer expectations and current medical infrastructure.
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The solution offered by Infiniti helped the client to reinvent themselves in the market space and enhance their brand awareness. The client was also able to analyze customer information and gain robust insights into the drivers and restraining factors influencing the market. Additionally, the medical imaging firm was able to effectively monitor market performance and determine the KPIs.
This market intelligence solution provided benefits that helped the client to:
- Identify the potential opportunities and forecast market growth
- Assess the potential market opportunities
- To know more, request a free proposal
This market intelligence solution offered predictive insights on:
- Gaining in-depth insights into target segments
- Improving marketing effectiveness
- To know more, request a free proposal
View the full case study on market intelligence here:
https://www.infinitiresearch.com/casestudy/medical-imaging-firm-market-intelligence
About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.
With 14+ years of experience and offices across three continents, Infiniti Research has been instrumental in providing a complete range of competitive intelligence, strategy, and research services for over 550 companies across the globe.
