LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest marketing analytics study on the retail industry. The client, a leading retail firm, wanted to improve their cost savings and gain better returns on their investment. The client also wanted to devise product portfolios based on customer preferences in the retail industry. Also, the retail firm wanted to understand the impact of data on marketing activities.
According to the marketing analytics experts at Quantzig, “With the changing preferences and shopping behaviors of the customers, many organizations in the retail sector are advocating the need for marketing analytics.”
In the recent competitive environment, the retail industry is facing challenges like changing demographics and frequent fluctuations in the economy. With the varying preferences and buying behaviors of the customers, organizations in the retail industry are relying on marketing analytics to identify the potential customers. Furthermore, it has also been noted that the players in the retail market are shifting towards a customer-centric environment from a product-centric environment to deliver better-targeted messages.
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The solution offered by Quantzig helped the retail firm to identify robust marketing campaigns to interact with the customers before purchasing the products. The client was also able to identify the average value to measure the market performance. Additionally, the client was able to understand the marketing spends across different channels.
This marketing analytics solution provided benefits that helped the client to:
- Assess and identify the impact of marketing on revenue and market shares
- Increase sales and decrease customer acquisition costs
- To know more, request a free proposal
This marketing analytics solution offered predictive insights on:
- Identifying the customer and devising a robust customer engagement
- Understaning the direct and indirect impact of media types on incremental sales
- To know more, request a free proposal
View the complete marketing analytics study here:
https://www.quantzig.com/content/retail-industry-marketing-analytics
About Quantzig
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 12 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on all of Quantzig’s services and the solutions they have provided to Fortune 500 clients across all industries, please contact us.
