LONDON--(BUSINESS WIRE)--Global procurement intelligence advisory firm, SpendEdge, has announced the release of their 'TV Advertising Procurement Research Report.' The insights and data in this report provide a strategic analysis of the supply markets, factors influencing purchasing decisions, procurement best practices, pricing models, supplier landscape, and an analysis of the supplier capability matrix for the marketing industry. This report breaks down the data and analysis behind the procurement of promotional products and acts as an all-inclusive guide for making smart purchasing decisions.
"The growth of the TV advertising market can be attributed to the increased penetration of D2H across various geographic regions, which has ensured that buyers have a wider audience reach," says SpendEdge procurement research analyst Tridib Bora. "Increased spend by end-user segments on TV advertising has led to the growth of the global TV advertising market," added Tridib.
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Key Report Features
| Supply Market Insights | Negotiation Strategies | ||
| Procurement Best Practices | Category Risk Analysis | ||
| Cost Saving Opportunities | Key Supplier Analysis | ||
| Pricing Models | Supplier Capability Matrix |
Report Insights
- The global TV advertising market is projected to grow at a CAGR of 4.8% during the forecast period due to the rise in spending of end users segments, such as online businesses, followed by food chains, cosmetics products, and personal care products.
- One of the best practices that buyers can adopt is to engage with service providers that offer an appropriate creative brief to develop an effective advertising strategy for targeted demographic groups. Following this practice enables buyers to get insights about consumers' interests, which in turn assists them to create ads.
- A major challenge faced by the buyers is the difficulty in identifying the right service provider that possess the expertise and estimates TV advertising effectiveness accurately while complying with the regulations. Hence, buyers should avoid engaging with service providers that have low proficiency, and limited service portfolio as it may result in poor campaign performance.
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TV Advertising Market: Pricing Trends
Project-based model is the most widely adopted pricing models in the TV advertising industry. The buyers who adopt the project-based pricing model find it easier to manage the entire process as additional resources are not required to monitor the progress of the work. The other pricing models such as the hourly-based and the performance-based pricing models also have their advantages; Hourly-based pricing model provides better transparency and buyers can predict the cost of the project based on the rate per hour. Whereas, in the performance-based pricing model the payments are purely based on the project outcome.
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