LONDON--(BUSINESS WIRE)--Technavio has announced the top five leading vendors in their recent children's bicycle market in Europe report. This research report also lists 10 other prominent vendors that are expected to impact the market during the forecast period.
Governments are investing heavily in improving the infrastructure for bicycles, which is boosting the sales globally. Improvements are taking place with respect to better parking facilities, which is influencing more people to buy bicycles. Folding bicycles are also gaining traction in the market as they are portable. APAC dominates the market with more than one-third share. It is followed by Europe. Adopting cycling has been a significant factor in combating the issue of childhood obesity in Europe.
Competitive vendor landscape
The children’s bicycle market in Europe market is highly competitive because of the presence of several key players. The competition in the market is intense owing to the introduction of new features and innovation and changes in consumer preferences. To survive and succeed in this competitive environment, it becomes imperative for the suppliers in the market to distinguish their products and service offerings through a clear and unique value proposition.
“To counter the increasing competition and penetrate the market, the market vendors are using new approaches to marketing and customer service. Many vendors are offering services like home delivery of children's bicycles and customized accessories. Such services add value to the products and attract consumers. Online portals are expected to create a valuable dealer network that benefits the market,” says Narendra Nandaigari, a lead retail goods and services research analyst from Technavio.
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Top five children's bicycle market vendors in Europe
Accell Group
Accell Group is an international brand that provides bicycles and related parts in mid-range and higher segments. The company has a strong presence in the Netherlands, Belgium, Germany, Italy, France, Finland, Turkey, the UK, and the US. It has production facilities in the Netherlands, Germany, France, Hungary, Turkey, and China.
Derby Cycle
Derby Cycle manufactures, urban bikes and sports bikes and sells them under different brand names such as Focus, Kalkhoff, Univega, Raleigh, and Rixe. Derby Cycle attributes its success to the implementation of its three core strategies, which are Internationalization through its operation in over 50 countries, providing quality products and services by concentration on its specialist retailers and wholesalers.
Giant Bicycle
Giant Bicycle is known for manufacturing bicycles and gears. The company It operates in over 40 countries including Australia, the US, China, and Germany. The company's strength lies in its craftsmanship and innovation. It manufactures high quality and performance bikes at reasonable prices.
Merida
Merida sponsors some of the best riders in cycling championships to enhance its global promotion initiatives. It holds the credit of winning 15 world and European championships, 30 world cup wins securing gold and silver at the Olympic games. Investments on sponsorships are also targeted at producing sophisticated bikes by collaborative knowledge sharing among the engineers and pro athletes.
Trek Bicycle Corporation
Trek Bicycle Corporation is mainly into manufacturing bicycles, cycling products, and accessories. It distributes the products under the names of Trek, Electra Bicycle Company, Gary Fisher, Villiger Bikes, Diamant Bikes, Klein, and LeMond Racing Cycle.
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