Marketing Channels Preferences in Pharmaceutical Manufacturing (2017 Edition) - Research and Markets

DUBLIN--()--The "Marketing Channels: Pharmaceutical Manufacturing (2nd Edition)" report has been added to Research and Markets' offering.

Marketing Channels: Pharmaceutical Manufacturing report highlights how biopharmaceutical decision-makers from various disciplines and geographies prefer to receive industry information, and which media outlets they use to obtain this information.

How You Can Use This Report

  • Improve Advertising Efficiency: Reach your biopharmaceutical customers by understanding their information-seeking patterns and distributing your messages through the most effective channels and outlets.
  • Optimize Strategic Messaging: Segment your customer communications (geographically and organizationally) to ensure delivery of an optimized message.

Key Topics Covered:

1. Introduction

2. Methodology

Participant Criteria

Respondent Demographics

Understanding Statistics

3. Executive Summary

Primary Section Takeaways

2016 Channel Rankings

2015 Channel Rankings

Preferred Ways of Learning

Value of Information Channels

Preferred Way of Learning: Summary

4. Conference Attendance

List of Conferences

Conference Attendance: Top 10 Year-By-Year

Conference Attendance: All Conferences

Conference Attendance: By Company Size

Conference Attendance: By Geography

Conference Attendance: By Primary Responsibility

Conference Attendance: Summary

5. Webinars

Webinar Participation

Webinar Sponsors

Webinars: Summary

6. Websites

List of Websites Provided to Respondents

Website Visitation: Top 10 Year-By-Year

Website Visitation: By Company Size

Website Visitation: By Geography

Website Visitation: By Primary Responsibility

Websites: Summary

7. Email Newsletter And Newsfeed Readership

List of Email Newsletters Provided to Respondents

Email Newsletters: Top 10 Year-By-Year

Email Newsletters: All Newsletters

Email Newsletters: By Company Size

Email Newsletters: By Geography

Email Newsletters: By Primary Responsibility

Email Newsletter and Newsfeed

Readership: Summary

8. Print Publication Readership

List of Publications Provided to Respondents

Print Publications: Top 10 Year-By-Year

Publications: Print Edition

Print Publications: By Company Size

Print Publications: By Geography

Print Publications: By Primary Responsibility

Print Publication Readership: Summary

9. Electronic Publication Readership

List of Publications Provided to Respondents

Electronic Publications: Top 10 Year-By-Year

Electronic Publications: By Company Size

Electronic Publications: By Geography

Primary Responsibility

Electronic Publication Readership: Summary

10. Social Media

Social Media Membership: Year-By-Year

Social Media Professional Use: Comparison

Across Sites

Social Media Professional Use: LinkedIn

Social Media Professional Use: Facebook

Social Media Professional Use: Twitter

Social Media Professional Use: YouTube

Social Media Professional Use: Summary

11. Respondent Demographics

Involvement in Manufacturing Activities

Manufacturing Involvement Characteristics

Respondent Roles and Responsibilities

Influence over Outsourcing Activities

Outsourced vs. In-House Responsibilities

Respondent Geography

Respondent Company Size

Job Level

For more information about this report visit https://www.researchandmarkets.com/research/4wx4zm/marketing

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Pharmacoeconomics, Pharmaceutical Manufacturing

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Pharmacoeconomics, Pharmaceutical Manufacturing