LONDON--(BUSINESS WIRE)--Infiniti Research, a global market and competitive intelligence solutions provider, has announced the release of their recent market segmentation study on the construction industry. The client, a leading construction equipment rental company, wanted to identify customer preferences and develop new and unique products to target different audiences. The client also wanted to understand the factors affecting the growth of the construction equipment rental market.
According to the market segmentation experts at Infiniti, “Construction equipment rental companies globally, are leveraging the use of market segmentation studies to enhance their competitiveness and profitability due to the competitive and dynamic business environment.”
The construction industry’s productivity has remained static in the recent years. Organizations in the construction industry have started targeting new customer segments by offering attractive and innovative products and services in the market. To gain an in-depth knowledge about niche market segments in the construction market landscape, most organizations are relying on market segmentation solutions.
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The market segmentation solution offered by Infiniti helped the client to improve competitiveness, profitability, and enhance marketing and service efficiency. Also, the client was able to customize products and services to address the unique needs of the target audience. Furthermore, with the help of this engagement, the client was able to enter potential markets and venture into new segments within the construction equipment industry.
This market segmentation solution provided benefits that helped the client to:
- Identify the segments that are easier to target
- Tap potential niche market segments
- To read more, request a free proposal
This market segmentation solution offered predictive insights on:
- Benchmarking their product offerings against their competitors
- Devising effective marketing plan to overcome potential challenges
- To read more, request a free proposal
View the complete market segmentation study here:
https://www.infinitiresearch.com/casestudy/market-segmentation-construction-firm
About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.
With 14+ years of experience and offices across three continents, Infiniti Research has been instrumental in providing a complete range of competitive intelligence, strategy, and research services for over 550 companies across the globe.
