DUBLIN--(BUSINESS WIRE)--The "U.S. Pet Market Focus: The Amazon Pet Food and Supplies Shopper" report has been added to Research and Markets' offering.
For participants in the widening range of industries being sharply impacted by the growth of Amazon, understanding Amazon's value proposition and its evolving relationship with consumers across categories and channels is essential to market success. U.S. Pet Market Focus: The Amazon Pet Food & Supplies Shopper provides groundbreaking insight on the role Amazon plays in shaping growth in the pet food and non-food supplies market. This report focuses on pet products purchasing trends over time to assess shifts (online, in-store and multi-channel) by major retailer and channel. As part of this focus, this report analyses retailer loyalty over time and, for active Internet users, share of spend by purchase channel.
Throughout the report, analysis hones in on the role Amazon plays in shaping these trends, including cross-usage among major pet product retailers over time. The report also analyses Amazon Subscribe & Save, Amazon Fresh, and other features and services as they relate to the company's evolving approach to the pet products category.
Key Topics Covered:
1. Executive Summary
2. Report Scope
3. Report Summary
- Online pet product sales growth
- Key trends shaping the pet products industry
- Amazon versus the pet products competition
- Gauging the Amazon threat
- Multi-channel pet product purchasing analysis
- Pet product spend: multi-channel analysis
- Amazon's approach to the pet product category
4. Amazon Category Analysis: Pet Products
- Sales trends
- Usage trends
- Key trends shaping the pet products industry
5. Amazon Versus the Pet Products Competition
- 2011-2017 pet supply purchasing trends, by retailer and channel
- Loyal purchasers hold steady even while number of stores shopped increases
- Sole-channel pet supply purchasers
- Online pet product/supply purchasing gaining traction; online-only is another matter
- The Amazon threat
- Sole-channel pet product and supply purchase channels used: Amazon users vs. non-users
6. Multi-Channel Pet Product Purchasing Analysis
- In-store, veterinarian and online pet product purchasing
- In-store only vs. online-only pet product purchasing
- The big picture: usage across channels
- Brick and mortar players
- Internet-only players
7. Pet Product Spend: Multi-Channel Analysis
- The Amazon connection
8. Amazon Pet Products Matrix
- Amazon pet products
9. Amazon Subscribe & Save
- Pet product subscription services
- Amazon Subscribe & Save
10. Amazon Fresh
- Elbow butter in Amazon Fresh? Genius!
- FreshPet front and center
-
Private label pet? Not yet
For more information about this report visit https://www.researchandmarkets.com/research/dl4jfg/u_s_pet_market
