AUSTIN, Texas--(BUSINESS WIRE)--Wellington Group Marketing & PR, a digital marketing, branding and PR firm based in Austin, Texas, has been acquired by two Houston entrepreneurs who are expanding the firm’s offerings to Houston, Texas. The new co-owners are CEO Robbie Wright and Executive Vice President Sabrina Colgin, both experts in digital marketing, with experience in website optimization, digital conversion, paid media, content, digital innovation, customer-first oriented design, operations, leadership and start-up success.
Wright and Colgin both previously served in leadership roles at White Fence, an e-commerce home services business, and were founders of Bounce Energy, a retail energy business that was later acquired by Direct Energy, the largest energy retailer in North America. Wright and Colgin acquired Wellington Group from its founder, Dawn Wellington Psaromatis. They saw the opportunity to expand the already profitable and established business into the digital marketing arena as well as open an additional office in Houston, Texas, and increase the size of the team. The agency’s roots were in marketing and public relations directed toward the health, wellness and lifestyle space. The rebrand aims to work with clients across different industries, large and small.
“We saw an agency with a great track record, and we seized the opportunity to add to it,” said Wright. “Before the acquisition, Wellington Group was recognized for its public relations and branding success for health, wellness and lifestyle clients. We bring the digital side to the mix, so now we are the one-stop shop for digital marketing, PR and everything that goes with it.”
To fuel their growth, Wright tapped into his investor connections and raised several million dollars. The additional funding received by Wellington Group validates the company's market position as well as helps ensure the agency will be properly staffed with the right people and resources to best support its existing and new clients.
“We are excited to have received monetary support from people who believe in our vision and success,” said Colgin.“There are big goals for the future of Wellington Group and we appreciate the tremendous encouragement we are receiving from investors and colleagues with whom we have formed long-lasting friendships.”
Wellington Group will take on a larger portfolio of clients with their new team made up of experts in digital marketing, public relations, UX/UI design and development, content creation, social media and graphic design. The company plans to rebrand in 2018 and has media events planned in both the Houston and Austin offices this year.
About Wellington Group Marketing & PR:
Wellington Group Marketing & PR was founded in 2007 with the idea of helping business owners and leaders with customized, innovative and well-balanced marketing and communications strategies— a vision alive and well today. The company delivers creative and results-driven digital marketing and PR programs that generate powerful recognition of brands and delivers growth that positively impacts the success of businesses. Wellington Group partners with brands big and small – startups, corporations and everything in between – to deliver tailor-made solutions and results based on each company’s unique needs and goals. For more information, visit wellingtongrouppr.com or call (512) 371-8955.
