LONDON--(BUSINESS WIRE)--Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest market segmentation analysis on the medical imaging market space. The client, a leading MRI device manufacturer, was facing predicaments improving their competitiveness and profitability across target regions and wanted insights on how to increase the rate of product development without compromising on the quality.
According to the market segmentation analysis experts at Infiniti, “The key objective of this market segmentation analysis was to improve the existing business model and benchmark their product offerings against those of their competitors. This would help the client identify potential pathways to spur product sales.”
The medical imaging industry is characterized by the presence of suppliers who have established their presence in the market through partnerships, relationships, and joint venture initiatives. With the implementation of robust compliance policies, the industry has witnessed a shift from the input-based approach to a value-based approach. This transformation has paved the way for better health care initiatives in the form of advances in medical devices.
The solution offered by Infiniti helped the client identify market segments with good growth potential and develop robust market entry strategies accordingly. Furthermore, the client was also able to develop an effective marketing plan for all their products to improve sales across niche market segments.
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This market segmentation analysis solution provided benefits that helped the client to:
- Segment the potential customers into sub-segments based on their preferences
- Help marketers tap distinct groups and segment them accordingly to develop targeted marketing programs
- Develop products, services, and marketing strategies to address the specific needs
- To read more, request a free proposal
This market segmentation analysis solution offered predictive insights on:
- Developing an effective marketing plan
- Identifying target groups and aggressively benchmarking their product offerings with that of competitors
- To read more, request a free proposal
View the complete market segmentation analysis here:
https://www.infinitiresearch.com/casestudy/market-segmentation-mri-manufacturer
About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.
With 14+ years of experience and offices across three continents, Infiniti Research has been instrumental in providing a complete range of competitive intelligence, strategy, and research services for over 550 companies across the globe.
