CLEVELAND--(BUSINESS WIRE)--Fifth Third Bank announced today a multiyear agreement to become the official retail bank of the Cleveland Browns. Elements of the partnership include special fan experiences, Fifth Third Bank ATMs and additional signage at FirstEnergy Stadium, digital advertising and more.
“The partnership with the Cleveland Browns will help us connect in a new and meaningful way with one of the nation’s top fan bases,” said Executive Vice President and Chief Operating Officer Lars Anderson of Fifth Third Bancorp. “This partnership impacts more than sports; it supports community, and that is what makes banking a Fifth Third better.”
The partnership will create new synergies for two of Ohio’s hometown teams.
“Through this partnership, the Cleveland Browns and Fifth Third Bank will continue to find new ways to actively engage our fans and provide them with special opportunities and programs for many years to come,” said Browns Executive Vice President and Chief Revenue Officer Brent Stehlik. “We look forward to working closely with Fifth Third throughout this partnership in Cleveland and across the entire state of Ohio.”
“Browns fans are loyal and passionate about their team, and we want Clevelanders to be just as loyal and passionate about Fifth Third,” said Joe DiRocco, regional president, Fifth Third Bank (Northeast Ohio). “We are also the Bank of the Bengals, and we expect to have some fun with that rivalry.”
About Fifth Third
Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. As of June 30, 2017, the Company had $141 billion in assets and operated 1,157 full-service Banking Centers and 2,461 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Wealth & Asset Management. As of June 30, 2017, Fifth Third also had a 17.7 percent interest in Vantiv Holding, LLC. Fifth Third is among the largest money managers in the Midwest and, as of June 30, 2017, had $330 billion in assets under care, of which it managed $34 billion for individuals, corporations and not-for-profit organizations through its Trust and Registered Investment Advisory businesses. Investor information and press releases can be viewed at www.53.com. Fifth Third’s common stock is traded on the Nasdaq® Global Select Market under the symbol “FITB.” Fifth Third Bank was established in 1858. Member FDIC, Equal Housing Lender