SUNNYVALE, Calif.--(BUSINESS WIRE)--Linc Global, the customer care automation platform that powers the digital experiences that strengthen brand-to-shopper relationships, today announced its partnership with lifestyle retailer Pura Vida Bracelets to improve its customer service offerings through automation and artificial intelligence. Pura Vida will utilize Linc’s solution to provide a personalized customer care experience to ensure timely updates to customers, suggest product recommendations based on recent purchases and strengthen customer relationships.
“We’re excited to partner with Linc to enhance our customer care platform. The majority of our sales are direct-to-consumer online so it’s important we have a platform that not only provides a quick solution to customer questions but is customizable to match our branding,” said Griffin Thall, CEO and co-founder, Pura Vida. “Linc enables us to directly interact with our customers via Facebook messenger which is exciting for us as a brand that actively engages with our audience on social media.”
The new platform will enable Pura Vida to connect with their audience on channels they spend time in every day, such as Facebook Messenger, using artificial intelligence and automation to answer inquiries throughout the customer journey. Doing so reduces the number of “Where is my order?” calls, decreasing the time and money spent on routine service inquiries by customer care personnel. Pura Vida can now focus its customer service strategy on handling inquiries that require personal attention by a representative, leading to opportunities to further enhance their shopping experience.
The new platform will also provide Pura Vida with additional revenue opportunities with the ability to recommend relevant products to shoppers based on past purchases. The Linc platform offers flexible branding capabilities making implementation quick and seamless with their existing operations.
“Pura Vida is paving the way in which e-commerce brands engage with their audience by integrating social media as an essential customer service tool,” said Fang Cheng, CEO, Linc Global. “We continue to see increased demand for online retailers who not only need to reduce operational costs but are looking to provide their customers with a personalized customer care experience to ensure retention. We’re happy to solve this need for Pura Vida and add them to our growing portfolio of lifestyle brands.”
For more information about Linc Global’s services, visit www.letslinc.com.
About Pura Vida
Pura Vida Bracelets was founded after two young entrepreneurs met two local artisans on the beach in Costa Rica. The duo brought back 400 bracelets and began to sell them to family and friends to help share their journey and give back to the artisans. Since then, this fast-growing company has stayed true to its roots by providing full-time jobs to 150+ artisans across the globe, donating $1.5 million to over 190 charities, and providing products that embody a positive, laid-back lifestyle.
About Linc Global
Linc’s customer care automation platform powers the digital experiences that strengthen the relationships between brands and shoppers, transforming one-time purchasers into lifetime customers. The platform ties together the emerging channels of Voice (Amazon Alexa, Google Home) and ChatBots (Facebook Messenger, WhatsApp) with email, SMS and a web portal, using a single customer profile to strengthen the customer care experience and increase engagement, customer satisfaction and retention, reduce service and reverse logistics costs, and drive additional revenue. www.letslinc.com