SAN FRANCISCO--(BUSINESS WIRE)--GearLaunch, the leading E2E commerce platform, today unveiled GL-Mail, a suite of email marketing automation tools to supercharge customer engagement, retention, and lifetime value. GL-Mail allows merchants to effortlessly send marketing emails to customers with the most effective combination of messaging, product recommendations and special offers that result in maximized engagement and buyer conversion. The addition of this feature to GearLaunch’s industry leading suite of e-commerce tools and unique “Virtual Tradeshow” of available products helps GearLaunch merchants retain customers and earn more profits from repeat purchasers than ever before.
“GearLaunch stays ahead of the competition by carefully listening to our customers and responding quickly with product updates and enhancements. Even with the multitude of existing third party tools, one of our most consistent requests has been for an email marketing tool that is tightly integrated to GearLaunch’s unique workflow,” said GearLaunch Founder and CEO Thatcher Spring. “Our vision is to offer automation of email marketing best practices, constantly fine-tuning them to our platform and specific customer needs. In many cases, merchants can more than double the lifetime value of each customer with effective email marketing. It’s all about helping our merchants earn more money by doing less work.”
GearLaunch’s new email marketing suite includes the following features:
- Select from a set of top-performing email campaigns
- Assign specific buyer audiences and dynamic special offers to campaign
- View and analyze results of campaigns including total profit, open rate, click-through rate, and conversion rate
GearLaunch not only offers the most complete and sophisticated E2E commerce platform to date, but also provides an expansive set of wholesale merchandise – a virtual consumer goods tradeshow on the internet – with customizable products that vendors can personalize and sell on their individual sites. Never out of stock and international in reach, GearLaunch’s supply chain, logistics and post-purchase services also include personalized customer support for buyers. GearLaunch vendors are pre-armed with an infinitely scalable and hassle-free inventory of products and business operational support services that help them easily scale their businesses without hiring teams.
“We all know that the first sale is the hardest – and the most expensive,” said GearLaunch marketing guru Ngan Ton. “With GearLaunch’s GL-Mail, our merchants can build a highly effective CRM program directly into their workflow to easily harvest repeat sales and significantly increase the ratio of customer lifetime value to cost of customer acquisition.”
The breadth of GearLaunch’s features and functions includes not only the tools to create online storefronts, but also back office support and logistics tasks such as production, shipping, location-agnostic customer support and advanced search and discovery tools.
Separating itself from the central destination marketplaces where sellers simply list product in hopes of making a one-time sale, GearLaunch places Internet entrepreneurs in full control of their own businesses and the all-important customer relationship, empowering the creation of sustainable and scalable business assets. This model allows GearLaunch customers to grow independently of the shopping malls of the Web, and scale their businesses without hiring large teams or sinking money into inventory.
With a constantly expanding roster of product category offerings, GearLaunch’s 2,500 power-sellers generated more than $90 million in product sales last year, with many individual vendors achieving eight and nine figure revenue streams. Almost any online-centric merchant selling through existing affiliate and mainstream marketplaces can take advantage of GearLaunch’s platform from anywhere on the globe.
More information can be found at: www.gearlaunch.com
About GearLaunch
Founded in 2013 by a team of e-commerce, CPG and retail industry veterans, GearLaunch offers a sophisticated platform for E2E commerce, a rapidly emerging category that focuses on the full e-commerce value chain. The company provides the tools and resources for online retailers to build completely independent and scalable online businesses, giving them complete control of their customer relationships and enabling infinite scale. With more than $90 million in sales during 2016 and 4.5 million products sold to date across more than 2500 merchant sites, GearLaunch customers range from regional and specialty outlets to large global brands.