LOS ANGELES--(BUSINESS WIRE)--As the mobile industry continues to grow, it’s become increasingly difficult to make a successful mobile game. Week one churn rates often exceed a staggering 70%, leaving developers and marketers wondering, why?
Traditional approaches to measuring and predicting mobile game success can be time consuming, costly and don’t always get to the root of the problem. Games industry expert and President of Interpret, Michael Cai, developed the Week One insight solution to help gaming companies improve their retention rates. “Traditional mobile game research methodologies reveal the ‘what’ but not the ‘why’ behind the problem. Our clients had user data that identified a symptom but didn’t explain the root cause. Week One provides mobile game developers with real-time feedback during beta or immediately post-launch, enabling them to react more quickly to potential issues driving churn.”
Week One has been instrumental in helping mobile developers identify problem areas and pivot quickly to retain and better monetize users. “Interpret’s Week One research helped validate a few existing hypotheses from our product team. More importantly, through the iterative process, we were able to uncover actionable new insights about key churn drivers.” —Chris Langlois, VP, Global Consumer Insights, Mobile Developer, FoxNext.
To learn more about Week One and request a case study, please email: sales@interpret.la.
About Interpret: PC, Console, Mobile, VR, eSports, Shooters, MOBAs, MMOs, RPG, Match 3, RTS, Worldbuilder…At Interpret, we live and breathe video games, and help our clients successfully navigate one of the most dynamic business categories on earth. Interpret provides a wide variety of marketing research and analysis products to help clients gain a comprehensive understanding of consumer gaming habits and, in turn, make smarter strategic decisions.