DUBLIN--(BUSINESS WIRE)--The "Digital Leadership Training & Amazon Workshop" conference has been added to Research and Markets' offering.
Join us as we perform a deep dive into winning with Amazon. Learn about eCommerce acceleration, digital marketing strategies and tactics, and engaging the connected consumer. At the conclusion of the training, you will have enough knowledge to be digitally dangerous - and impactful - in your organization.
This workshop analyzes Amazon's current and future initiatives to help suppliers keep pace with the online retailer's quickly evolving channels and shopper reach. We will also discuss how you can best position your organization for success.
As this technology disrupter scales, it is continuing to invest heavily in resetting shopper expectations about convenience, value, and experience. Given Amazon's reach and double-digit growth, suppliers must navigate this disrupter effectively to keep pace with shifting shopper demands.
During this Interactive Workshop, we'll cover the Following Topics:
- Setting the stage: A level set on Amazon's strategy, investments, and growth
- Prime focus: Prime's reach, the role Prime plays for members, and how the membership has evolved
- Merchandising shifts: Including CPG reach, private label developments, curation, subscription innovation, and best-in-class product-page developments
- Operations shifts: Fulfillment expansion and immediacy efforts, Prime Now/Prime Fresh positioning and shifts, and store developments
- Asserting the platform: Third-party marketplace vs. first-party dynamics
- Advice from the inside: A supplier guest speaker on organizational design considerations and best practices
- Amazon's direction: Emerging platforms: Alexa, IoT, stores, video integration?
- Planning implications: Near-term and long-term considerations for the team
You'll Walk Away from this Workshop with Insight Into:
- An assessment of Amazon's positioning and retail growth strategies
- A better understanding of how the retailer's touchpoints are evolving to help ensure your plans are reaching across opportunities
- Insight into how Amazon's profit pressures will impact you
- Best-in-class case studies on how to sell through Amazon and identify new opportunities
For more information about this conference visit https://www.researchandmarkets.com/research/rzc3dh/digital
