WICHITA, Kan.--(BUSINESS WIRE)--WoodSpring Hotels, the nation’s fastest-growing value extended-stay hotel company, today announced that it has promoted Dawn McGowan to vice president of channel sales and market sales. In her new role, McGowan will be responsible for planning, developing and growing business-to-business, third-party customer partnerships and leading the brand’s regional directors of field sales to increase profitable hotel revenue.
“During her short tenure with us, Dawn already has made significant contributions to our overall sales organization, particularly within our business-to-business, third-party channels, by driving significant revenue and improving sales and business retention,” said Gary DeLapp, WoodSpring President and CEO. “She works wonderfully with customers and delivers timely service. Furthermore, she has constantly and consistently expanded her own scope of work, recently adding training, CRM reporting/analysis and operational sales process development. We are confident she will bring the same enthusiasm and work ethic to her new role.”
Prior to her promotion, McGowan was director of channel sales with WoodSpring Hotels. Previously, she was regional director of global/national accounts for La Quinta Inn & Suites. McGowan also successfully led the start-up and development of JADE Event Management, Inc., whose clients included numerous Fortune 500 leaders. She led sales efforts for such prestigious hotels and resorts as the Greenleaf Golf & Tennis Resort and the Hilton Tampa Airport, both in Tampa Bay, Fla., and the Bayfront Hilton in St. Petersburg, Fla. McGowan is a Certified Travel Executive (CTE) and former chairperson of the Sales and Marketing Tampa Bay Chapter. She also served a decade as a board member of the MPI Tampa Bay Chapter.
“Dawn’s fervor for her job is infectious and has had a positive impact on the entire sales organization,” noted Wendy Hoekwater, WoodSpring Chief Marketing Officer. “Her desire to take on increasingly sophisticated new roles makes her both an ideal associate and team leader, one who demonstrates by example. This promotion recognizes the hard work and dedication Dawn has displayed as the WoodSpring Hotels brand continues its aggressive growth plans.”
About WoodSpring Hotels
WoodSpring Hotels is the nation’s fastest growing hotel franchise, ownership and management company focused on the growing value, extended-stay hotel segment. With more than 225 hotels in 33 states from California to Washington, D.C., and Texas to Washington state, the company offers the WoodSpring Suites and Value Place brands for discerning owners looking to attract transient guests who typically require accommodations for seven-plus nights and additional amenities to make their longer stays more comfortable. With nearly ten properties open and a full pipeline, the company also markets WoodSpring Suites Signature which provides a more upscale offering for owners and additional space and amenities for guests. The WoodSpring Suites brand recently completed a full rebranding to better reposition itself as the extended-stay brand of choice for travelers who believe in the WoodSpring mantra: It’s Simple. Done Better. For additional information, please visit www.woodspringfranchise.com.