CHICAGO & SAN FRANCISCO--(BUSINESS WIRE)--IRI®, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, and Jumpshot, a next-generation marketing analytics platform that illuminates the online world, today announced a strategic partnership in which Jumpshot’s web traffic data will be added to the IRI E-commerce Solutions Suite. Jumpshot tracks more than 160 billion monthly clicks, helping marketers understand consumers’ online activity.
With the addition of Jumpshot’s data, IRI’s E-commerce Solutions Suite will offer clients a deeper understanding of consumers’ online activity and access to more in-depth and precise analyses and insights at the domain, brand and product levels. The partnership will triple the amount of data in the IRI E-Commerce Solutions Suite, adding an additional layer of granularity and enabling more personalized, targeted insights for IRI clients.
“In today’s digital age, it’s more important than ever to understand consumer behavior on e-commerce platforms,” said Robert I. Tomei, president of Consumer and Shopper Marketing, Core Content and Insight Services for IRI. “The addition of Jumpshot’s dataset into our comprehensive e-commerce solution provides additional perspective into the consumer’s actual e-commerce transactions, online shopper journey and the elements that influence purchase behavior. We look forward to continuing to grow our base in e-commerce services, and will persist with investing in products that best support clients’ needs.”
“We are thrilled to partner with IRI and share the common goal of helping marketers know their customers better in order to grow their businesses,” said Deren Baker, chief executive officer for Jumpshot. “With access to broader information about searching, browsing and shopping behaviors on sites across the web, IRI clients will now have a more detailed understanding of how e-commerce can play a role in unlocking deeper, more personal relationships with consumers.”
Jumpshot joins IRI’s current partnerships, including comScore, Return Path, Clavis and ePOS data from participating retailers, as well as IRI’s own core consumer and shopper data assets that are fully integrated in the industry-leading IRI Liquid Data® technology platform. This combination provides a significantly enhanced suite of e-commerce solutions, comprised of IRI E-Market Insights, IRI E-Commerce Omnichannel Insights Module and IRI Digital Path-to-Purchase tools.
About the IRI Partner Ecosystem
IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as Adobe, The Boston Consulting Group, comScore, Experian, GfK, Gigwalk, GuestMetrics, Ipsos, Kantar Shopcom, Mastercard Advisors, MaxPoint, Millward Brown Digital, Mu Sigma, Oracle, Pinterest, PlaceIQ, Research Now, SPINS, Univision and others.
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG companies, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit http://www.iriworldwide.com/.