DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Clickstream Analytics Market - Global Forecast to 2022" report to their offering.
The clickstream analytics market size is expected to grow from USD 750.3 Million in 2017 to USD 1,560.6 Million by 2022, at a Compound Annual Growth Rate (CAGR) of 15.8% during the forecast period. The major growth drivers of the market include rise in eCommerce leading to unprecedented growth in consumer data and rapid adoption of mobile technology providing multiple digital touchpoints.
The clickstream analytics market is segmented by software and services. The services segment is expected to grow at the highest CAGR during the forecast period, out of which the consulting services subsegment in the professional services segment is projected to witness the highest demand due to the growing need of clickstream analytics solutions across organizations.
The retail and eCommerce vertical is estimated to hold the largest share of the clickstream analytics market in 2017. The market growth in the retail and eCommerce vertical is fueled by the growing need for eCommerce across all regions. Clickstream analytics solutions and services offer crucial benefits to the retail and eCommerce vertical, such as cutting inevitable losses, creating new opportunities, saving costs by ensuring uninterrupted operations, and increasing efficiency by analyzing clickstream data in real time. The retail and eCommerce vertical is also expected to grow at the highest CAGR during the forecast period.
The clickstream analytics market is segmented by application into click path optimization, website/application optimization, customer analysis, basket analysis and personalization, traffic analysis, and others (competition benchmarking and next best product analysis). The click path optimization application is expected to hold the largest share of the market during the forecast period. The basket analysis and personalization application is expected to grow at the highest CAGR during the forecast period.
Companies Mentioned
- Adobe Systems Incorporated
- At Internet
- Connexity, Inc.
- Google, Inc.
- Hewlett Packard Enterprise
- International Business Machines Corporation
- Jumpshot, Inc.
- Microsoft Corporation
- Oracle Corporation
- Sap Se
- Splunk, Inc.
- Talend S.A.
- Verto Analytics, Inc.
- Vlocity, Inc
- Webtrends
Key Topics Covered:
1 Introduction
2 Research Methodology
3 Executive Summary
4 Premium Insights
5 Market Overview And Industry Trends
6 Clickstream Analytics Market Analysis, By Type
7 Clickstream Analytics Market Analysis, By Business Application
8 Clickstream Analytics Market Analysis, By Deployment Model
9 Clickstream Analytics Market Analysis, By Organization Size
10 Clickstream Analytics Market Analysis, By Vertical
11 Geographic Analysis
12 Competitive Landscape
13 Company Profiles
For more information about this report visit https://www.researchandmarkets.com/research/kxvk8t/clickstream
