NEW YORK--(BUSINESS WIRE)--Centron, a full-service, wholly integrated healthcare communications firm, announced today the appointment of advertising industry veteran Carolyn O’Neill as Chief Creative Officer.
O’Neill joins Centron after spending 18 years at CDM New York in creative positions, most recently as Associate Partner, Executive Creative Director, overseeing creative vision and output for the $100 million-revenue agency. Among her thought-leading contributions to the agency, she created and led CDM Rare, a division that provided award-winning creative and strategic guidance for industry-leading brands in rare disease and biotechnology.
At Centron, O’Neill will be responsible for creative outputs from all disciplines, including creative strategy for the digital and analytics departments. She will report to Centron’s new President Celine Vita and will sit on the organization’s Executive Management Team.
“We believe that the best creative leaders in healthcare have a strong grounding in science and brand strategy, and Carolyn brings that and more to Centron,” said Marcia McLaughlin, Chief Executive Officer, Centron. “After being awarded Med Ad News agency of the year in 2016, we took a close look at our abilities and our talent pool, and I am now confident that we have innovative, creative and dynamic industry leaders to take Centron -- and more importantly the work we execute for our clients -- successfully into the future.”
"Creativity has never been more important in healthcare than it is today," said O'Neill. "As medicine becomes more personalized, we also need to crack the ‘human code’ and engage with patients and customers on a more personal level than ever before. Clients want to tell a seamless brand story across stakeholders, and I believe our integrated team at Centron is uniquely positioned to develop brand ideas, actions, and communications that deliver on our clients' business goals."
About Centron
Centron is a full-service medical communications agency offering senior-level strategic expertise across a range of therapeutic areas in advertising, public relations, medical education and market access. Centron’s senior staff has over 300 years of combined healthcare experience and is committed to building bold, effective and synergistic communications. Centron is a HealthSTAR Communications company based in New York, NY, and Centron is also the US lead agency for the Centron Global Network. Learn more at www.centroncom.com.
About HealthSTAR Communications
HealthSTAR Communications is dedicated to helping pharmaceutical clients engage more effectively and efficiently with healthcare professionals. As a full-service communications company that has been partnering with the pharmaceutical and medical device industry for 27 years, HealthSTAR Communications maintains an innovative network designed to provide a comprehensive portfolio of healthcare marketing services. With headquarters in Mahwah, New Jersey, HealthSTAR’s subsidiaries include HealthSTAR Fusion Group, HealthSTAR Strategic Engagements, HealthSTAR Clinical Education Solutions and Centron Advertising, Medical Education, Market Access and Public Relations. Learn more at www.healthstarcom.com.